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The Hidden Role of Data Quality in E-Commerce Success

by Mark E. Atkins

... e-catalog in searching for an item (like laptop versus notebook), leading to ... Fuzzy
matching and filtering - for measuring and ranking "possible" matches to get ...

http:/.../Research/ResearchHighlights/eCommerce/2003/01/research_notes/MI_EC_XMA_01_04_03_1.asp - 15k - 2003-01-04

Summary: Successful e-commerce relies on intelligible, trustworthy content. To achieve this, companies need a complete solution at their back- and front-ends, so they can harness and leverage their data and maximize the return on their e-commerce investment.

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