Results 1 - 10 of about 153 for Objective CRM
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TEC Products
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Interface Software Expands Its CRM Functionality
| by Kevin Ramesan |
... The main objective of many CRM applications is to enable end users to act promptly
on business
opportunities by providing them with valuable historical ...
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| http:/.../Research/ResearchHighlights/Crm/2004/08/research_notes/PN_CR_KV_08_26_04_1.asp - 10k - 2004-08-26 |
| Summary: Interface Software, a provider of relationship intelligence to professional services firms, introduces InterAction 5 with
three additional modules aimed at facilitating collaborative work in both legal- and project-based environments. InterAction
5 reinforces Interface Software's customer relationship ma
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CRM, Success, and Best Practices: A Wake Up Call Part One ...
| by Glen S. Petersen |
... Given that the objective of CRM is to improve long-term profitability, these
statistically-based
studies provide a consistent message to user organizations ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 |
| Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de
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CRM Application Users Are Key to Project Success
| by Kevin Ramesan |
... Analysts recommend that companies should look at their CRM global objective as a
series of small
well-defined projects, but they should also bear in mind the ...
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| http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 12k - 2005-10-22 |
| Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management.
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Data Quality: Cost or Profit?
| by Kevin Ramesan |
... CRM) arena and how applications such as Interaction from Interface Software can
help reduce the negative
impact that poor data quality has on a CRM objective. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/03/research_notes/MI_CR_KR_03_08_04_1.asp - 14k - 2004-03-08 |
| Summary: Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking
beyond general approaches and company policies that set expectations and establish data management procedures, we will explore
applications and tools that help reduce the negat
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Enterprise Applications--The Genesis and Future, Revisited Part ...
| by P.J. Jakovljevic |
... If the ultimate objective is to win and retain customers, one must consider the ... as
the once-considered
more remarkable and supposedly more relevant CRM and e ...
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| http:/.../Research/ResearchHighlights/Erp/2004/04/research_notes/TU_ER_PJ_04_05_04_1.asp - 15k - 2004-04-05 |
| Summary: If the ultimate objective is to win and retain customers, one must consider the entire chain, which includes traditional enterprise
resource planning (ERP) and supply chain management (SCM) functions as well as the once considered more remarkable and supposedly
more relevant CRM and e-commerce activity.
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The Lexicon of CRM - Part 3: From R to Z
| by Randy Garland |
... and other tasks. This is still the first objective of most companies
implementing CRM solutions.
SLA - Service Level Agreement. ...
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| http:/.../Research/ResearchHighlights/Crm/2001/11/research_notes/TU_CR_RGG_11_02_01_1.asp - 18k - 2001-11-02 |
| Summary: CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article
to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM
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CRM: Creating a Credible Business Case and Positioning It with the ...
| by Glen Petersen |
... The applications of CRM apply to sales, marketing, call centers, e-commerce, field
service, and partner
organizations. The objective is to design and implement ...
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| http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 |
| Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success.
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Difficult Conversations: Discussing CRM with Your CEO Part Two ...
| by Glen S. Petersen |
... If CRM is not an operational strategy, then the technology must have magical ... are
these commensurate
with the price, and is this really the objective of the ...
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| http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 22k - 2006-11-24 |
| Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments.
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CRM, Success, and Best Practices: A Wake Up Call Part Two ...
| by Glen S. Petersen |
... It can define the implementation objective and guide management in understanding
CRM implementation
as a business strategy. Regardless ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22 |
| Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture
consistent with CRM can lead to a deployment strategy
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TEC: Enterprise Marketing Management (EMM) Evaluation Center
... Make sure your solution is selected in an objective and fair way, so that ... Beyond
the Basics:
The Value of Integrated CRM Sage Software, Alltech Exact Software ...
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| http://crm.technologyevaluation.com/enterprise-marketing-management/index.asp - 48k - 2007-11-26 |
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