Product Information Management (PIM):Heiler Software Corporation ...
... Premium Product Manager solution helps organizations manage their sales
and product information
in a single database. All product ...
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| http:/.../Product-Information-Management-PIM/Heiler-Software-Corporation-Premium-Product-Manager.html - 3k - 2008-11-27 |
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Getting Management to Buy-in on Positioning
| by Lawson Abinanti |
... Each product manager's presentation consisted of twelve to fifteen PowerPoint slides
that
summarized the research that led to the proposed message strategy—a ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2005/06/research_notes/MI_EV_XLA_06_25_05_1.asp - 18k - 2005-06-25 |
| Summary: Lack of consensus about the marketing message is a common, especially when the message differs between top management and
the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.
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Conviction is the Intangible in a Successful Positioning Process
| by Lawson Abinanti |
... Each product manager's presentation consisted of twelve to fifteen PowerPoint slides
that
explained the positioning process, summarized the research, and ...
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| http:/.../Research/ResearchHighlights/PIM/2007/03/research_notes/MI_PI_XLA_03_21_07_1.asp - 16k - 2007-03-21 |
| Summary: You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion.
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The Proof Is in the ROI
| by Lawson Abinanti |
... But I felt we needed to prove it, and suggested that the product manager gather
the evidence
to support the product's ROI story. It sounded easy. ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2004/03/research_notes/MI_EV_XLA_03_30_04_1.asp - 13k - 2004-03-30 |
| Summary: A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult
business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they
make is to try to keep costs down by attempting to
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RIQTek Manager is a Software Product Life-cycle Management ...
... RIQTek Manager is a Software Product Life-cycle Management Solution Overview. ... RIQTek
Manager is a Software Product Life-cycle Management Solution Corporate Info. ...
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| http:/.../D/12400/RIQTek-Manager-is-a-Software-Product-Life-cycle-Management-Solution.html - 10k - 2008-11-01 |
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Stand Up, Sit Down...Don't Fight,Fight,Fight
| by Ross Jacobsen |
... You have no idea how to answer their question. Luckily, Judy, a senior product
manager is in
the room because she's next up on the agenda. ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2002/09/research_notes/MI_EV_XRJ_09_03_02_1.asp - 18k - 2002-09-03 |
| Summary: Can you relate to the following software demo situation? Jennifer, the sales engineer, is at the keyboard. She’s on a roll.
She’s been setting the stage to show how her price matrix capability will eliminate costly errors. This is all-important to
the prospect. She has the audience’s full attention
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Stand Up, Sit Down...Don’t Fight, Fight, Fight
| by Ross Jacobsen |
... You have no idea how to answer their question. Luckily, Judy, a senior product
manager is in
the room because she's next up on the agenda. ...
|
|
| http:/.../Research/ResearchHighlights/ExecutiveView/2004/12/research_notes/MI_EV_XRJ_12_18_04_1.asp - 18k - 2004-12-18 |
| Summary: Can you relate to the following software demo situation? Jennifer, the sales engineer, is at the keyboard. She's on a roll.
She's been setting the stage to show how her price matrix capability will eliminate costly errors. This is all-important to
the prospect. She has the audience's full attention and i
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Product Information Management (PIM):TIE Commerce TIE Catalog ...
... Product Information Management (PIM):TIE Commerce TIE Catalog Manager. TIE is an
international,
publicly traded B2B integration software established in 1987. ...
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| http:/.../software/228-15162/Product-Information-Management-PIM/TIE-Commerce-TIE-Catalog-Manager.html - 3k - 2008-11-27 |
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Product Information Management (PIM) Software Evaluation Reports
... Liaison Technologies; Premium Product Manager by Heiler Software Corporation;
Requio by Reqio;
TIE Catalog Manager by TIE Commerce. ...
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| http://rfp.technologyevaluation.com/rfi.asp?modelid=228&catid=PIM - 24k - 2007-12-04 |
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Product Information Management (PIM) Software Evaluation Reports
... Liaison Technologies; Premium Product Manager by Heiler Software Corporation;
Requio by Reqio;
TIE Catalog Manager by TIE Commerce. ...
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| http://rfp.technologyevaluation.com/rfi.asp?modelid=228&catid=PIM - 24k - 2007-12-04 |
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