SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... As a result of the demand from their mutual customers, earlier in 2004, SAS and Aprimo announced a partnership to integrate the MRM products within the Aprimo ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11 Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... MRM combines workflow capabilities for assigning tasks and triggering alerts and knowledge ... Aprimo and Unica are now referring to their products as enterprise ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... such as Aprimo and Unica are now referring to their products as enterprise marketing management (EMM) solutions. However, the general appeal of MRM comes from ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Advancing the Art of Pricing with Science

by P.J. Jakovljevic ... Many products are "slow moving," producing sparse transactional history, and most ... approach to optimization called market response modeling (MRM) requires data ... http:/.../Research/ResearchHighlights/CRM/2007/05/research_notes/TU_CR_PJ_05_23_07_1.asp - 21k - 2007-05-23 Summary: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

Software Evaluation Reports By Categories

... systems that help companies market their services or products effectively and ... resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Software Evaluation Reports By Categories

... systems that help companies market their services or products effectively and ... resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Customer Data Integration: A Primer

by Lyndsay Wise ... real-time unified views of customers, organizations, and products, from disparate data ... Siperian Master Reference Manager (MRM) is used to consolidate multiple ... http:/.../ResearchHighlights/BusinessIntelligence/2006/08/research_notes/TU_BI_LW_08_22_06_1.asp - 21k - 2006-08-22 Summary: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... However, before we start confessing our sins, we need to state the obvious. Marketing collateral must be tailored to your marketplace and products. ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_07_09_07_1.asp - 23k - 2007-07-09 Summary: Huge amounts of money are spent on marketing collateral you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

Enterprise Marketing Management (EMM) Software Evaluation Reports

... systems that help companies market their services or products effectively and ... resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04

Enterprise Marketing Management (EMM) Software Evaluation Reports

... systems that help companies market their services or products effectively and ... resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04