CRM: What Is It and Why Do It? Part One: Historical Background

by Glen Petersen ... The result is a higher quality document generated in less time that ... offer significant leverage to improve dispatch effectiveness, enhance linkage to support ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08 Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

CRM: Creating a Credible Business Case and Positioning It with the ...

by Glen Petersen ... introduces (eg, management of data quality, sharing data ... Credibility implies that the document clearly delineates ... Creating the Linkage: Cause and Effect. ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

A Guide to Software Test Tools

by James Lyndsay ... an entirely different way to address the quality of your ... alone, or part of a larger document management system. ... faults rather than any direct linkage to the ... http:/.../Research/ResearchHighlights/SoftwareTestTools/2004/07/research_notes/TU_TT_XJL_07_16_04_1.asp - 20k - 2004-07-16 Summary: Testing a system well is harder than building it. In the face of new risks introduced by the ever-increasing complexity of software and hardware, test tools may be your only practical way to be confident that you've got just what you paid for. From gathering the initial requirements to supporting the sys

A Guide to Software Test Tools

by James Lyndsay ... an entirely different way to address the quality of your ... alone, or part of a larger document management system. ... faults rather than any direct linkage to the ... http:/.../Research/ResearchHighlights/SoftwareTestTools/2005/04/research_notes/TU_TT_XJL_04_27_05_1.asp - 19k - 2005-04-27 Summary: Testing a system well is harder than building it. In the face of new risks introduced by the ever-increasing complexity of software and hardware, test tools may be your only practical way to be confident that you've got just what you paid for. From gathering the initial requirements to supporting the sys