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Marquee Vendors Partner for Deepening Inherent CRM and BI Links
by P.J. Jakovljevic
... Protagona by DoubleClick; Point Information Systems by S1 Corporation; DataSage
by ... indicates the diminished life expectancy of independent CRM point solutions ...
http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 15k - 2005-08-17
Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

Why Are CRM and Analytics Intrinsically Connected?
by P.J. Jakovljevic
... The diminished life expectancy of independent CRM point solutions providers ... was
Protagona by DoubleClick; Point Information Systems by S1 Corporation; DataSage ...
http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k - 2005-08-16
Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Xchange Adds To The List Of CRM Point Solutions' Casualties Part ...
by P.J. Jakovljevic
... of MarketFirst, DoubleClick's acquisition of Protagona, S1 Corporation's acquisition
of ... indicate diminishing life expectancy of independent CRM point solutions ...
http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_28_03_1.asp - 21k - 2003-03-28
Summary: Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorb

Marketing Automation: Coming of Age Slowly
by P.J. Jakovljevic
... of MarketFirst, DoubleClick's acquisition of Protagona, S1 Corporation's acquisition
of ... indicate diminishing life expectancy of independent CRM point solutions ...
http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15
Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Should Uniqueness Vouch For Marketing Automation Niche Players?
by P.J. Jakovljevic
... of MarketFirst, DoubleClick's acquisition of Protagona, S1 Corporation's acquisition
of ... indicate diminishing life expectancy of independent CRM point solutions ...
http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28
Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug




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