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SAP CRM Books
SAP
A company providing organizations with enterprise software applications like enterprise resource planning (ERP), customer relationship management (CRM), supplier relationship management (SRM), supply chain management (SCM), and product lifecycle management (PLM). In 2007, SAP acquired Business Objects (BO), the leader of business intelligence (BI) software.
(SAP)
CRM
Customer Relationship Management. Also known as Client Relationship Management
(CRM)
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