X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 SAP Marketing Module


A
My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

SAP Marketing Module  Planning (S&OP) product . SAP SCM Product Marketing Team Gets the Last Word Therefore, as a follow up on the aforementioned article and to further discuss some SCM issues and topics, here is my recent candid discussion with SAP’s SCM product marketing team. My questions and SAP SCM’s answers are as follows: PJ : What makes you confident that the SAP Enterprise Warehouse Management (SAP EWM) 7.0 and SAP Transportation Management (SAP TM) 8.0 products are finally on par (if not even better) than

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » SAP Marketing Module

SAP - A Leader Under Reconstruction


SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP. com

SAP Marketing Module   Read More

SAP APO: Will it Fill the Gap?


Announced over two years ago, SAP's Advanced Planner and Optimizer (APO) is geared toward the supply chain management market, where it will compete head-to-head with established best-of-breed vendors like i2 and Manugistics. With a massive 190 pilot implementations underway around the globe, a picture of SAP's new supply chain suite is beginning to emerge.

SAP Marketing Module   Read More

SAP Learns The Ropes Of Fashion/Outfitting


With a heavy heart, in 1999, SAP had to go back to the drawing board, to do a thorough redesign of its erstwhile ill-reputed Apparel & Footwear Solution (AFS). It appears that the effort was worthwhile.

SAP Marketing Module   Read More

SAP AG - ERP Leader with a "New Dimension"


Today, SAP is in the process of completing one of its most aggressive new product launches in its history by introducing its "New Dimension" products line, which initially includes independent business applications for Supply Chain Management, Client Relationship Management (CRM, Business Intelligence (BI), and e-Commerce."New Dimension" and "Industry-Specific" products (particularly "SAP BW" and "SAP HR") will be significant contributors to SAP sales revenue...

SAP Marketing Module   Read More

360 Degrees: A Holistic Guide for Your SAP HANA Journey


This series of articles and case studies provides a true 360-degree perspective of SAP HANA within the SAP ecosystem, revealing why customers chose to invest in this transformative technology and what returns they have already captured.

SAP Marketing Module   Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

SAP Marketing Module   Read More

SAP Opens The ‘Miss Congeniality’ Contest


While SAP’s determination to become enterprise applications Web Esperanto evangelist is of paramount importance to its customers and for the general market direction, one should by no means expect short-term tectonic moves.

SAP Marketing Module   Read More

SAP Thrives On Competitors' Plight, In Part


SAP announced upbeat results for Q2 2001 and reconfirmed the positive outlook for the rest of the year amid the bloodbath of many of its competitors. However, negative license revenue growth in the US, a likely cascading economic slowdown from the US to other markets, and net profit restatement owing to the investment in money burning Commerce One, may give rise to a careful scrutiny and moderate caution.

SAP Marketing Module   Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

SAP Marketing Module   Read More

Projected Cost Analysis of SAP HANA


In September 2013, SAP commissioned Forrester Consulting to conduct a cost-based analysis to examine the potential cost savings and reduction in total cost of ownership (TCO) that enterprises may realize by deploying HANA. This report provides a framework for users to evaluate the potential financial impact of HANA on their organizations.

SAP Marketing Module   Read More