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TEC Products
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Can the Market Sustain a Stand-Alone EMM?
| by Kevin Ramesan |
... and actual investments and provides the solution its expected MRM qualification. ...
6.0 .NET
architecture takes full advantage of web services facilitating the ...
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| http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k |
| Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few
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Software Evaluation Reports By Categories
... of various systems that help companies market their services or products ... marketing
resources
(sometimes referred to as marketing resource management or MRM). ...
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| http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04 |
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Software Evaluation Reports By Categories
... of various systems that help companies market their services or products ... marketing
resources
(sometimes referred to as marketing resource management or MRM). ...
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| http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04 |
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Enterprise Marketing Management (EMM) Software Evaluation Reports
... of various systems that help companies market their services or products ... marketing
resources
(sometimes referred to as marketing resource management or MRM). ...
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| http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04 |
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Marquee Vendors Partner for Deepening Inherent CRM and BI Links
| by P.J. Jakovljevic |
... combination of strong analytical software, business consulting, and implementation
services. ...
the concept of marketing resource management (MRM), which centers ...
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| http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 15k |
| Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il
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Enterprise Marketing Management (EMM) Software Evaluation Reports
... of various systems that help companies market their services or products ... marketing
resources
(sometimes referred to as marketing resource management or MRM). ...
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| http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04 |
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SAS and Action-Oriented Business Processes: Alliances ...
| by P.J. Jakovljevic |
... MRM combines workflow capabilities for assigning tasks and triggering alerts and ...
marketing
organization and create more demand for products and services. ...
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| http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k |
| Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market.
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Customer Data Integration: A Primer
| by Lyndsay Wise |
... Some key features of MRM are template-driven data models, rules-based modules ... nature,
and
its customer hub provides approximately 500 out-of-the-box services. ...
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| http:/.../ResearchHighlights/BusinessIntelligence/2006/08/research_notes/TU_BI_LW_08_22_06_1.asp - 20k |
| Summary: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience.
Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework
to manage data on a continuous basis.
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Customer Relationship Management (CRM) Software Evaluation Reports
... of various systems that help companies market their services or products ... marketing
resources
(sometimes referred to as marketing resource management or MRM). ...
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| http://rfp.technologyevaluation.com/rfi.asp?catid=CRM - 27k - 2007-12-04 |
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Why Are CRM and Analytics Intrinsically Connected?
| by P.J. Jakovljevic |
... on those people who are most likely to buy a company's products and services. ... the
newest
tool—and the latest buzzword—is market resource management (MRM). ...
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| http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k |
| Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems.
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CART 
