The Importance of the White Paper and What It Can Do for You » ...

... This is a great opportunity to put your white paper on TEC’s site where thousands of prospective enterprise software buyers wishing to learn from industry ... blog.technologyevaluation.com/.../01/17/the-importance-of-the-white-paper-and-what-it-can-do-for-you/ - 38k - 2008-01-17

What Makes a Good White Paper Good… (Part 4) » The TEC Blog

... actually made it to the end of the white paper, they must have telepathically acquired everything you learned in your electrical or software engineering degree ... blog.technologyevaluation.com/blog/2007/12/10/what-makes-a-good-white-paper-good…-part-4/ - 31k - 2007-12-10

What Makes a Good White Paper Good... (part three) » The TEC Blog

... Here is the third point in a series that looks at the key features to consider when writing an IT white paper… so that you not only get your reader’s ... blog.technologyevaluation.com/blog/2007/12/06/what-makes-a-good-white-paper-good-part-3/ - 29k - 2007-12-06

What Makes a Good White Paper Good… (part two) » The TEC Blog

... After the compelling title, the first paragraph makes or breaks audience “affinity,” which is Stelzner’s term for the white paper’s ability to identify ... blog.technologyevaluation.com/blog/2007/12/03/what-makes-a-good-white-paper/ - 30k - 2007-12-03

What Makes a Good IT White Paper Good… and a Bad IT White Paper ...

... A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something ... blog.technologyevaluation.com/.../ - 31k - 2007-11-30

White Papers—Not so Black and White » The TEC Blog

... they may make you think twice about whether or not a software vendor is truly focusing on your best interests. The 10 Most Ambiguous White Paper Buzzwords of ... blog.technologyevaluation.com/blog/2007/11/30/white-papers—not-so-black-and-white/ - 41k - 2007-11-30

How to Buy an Enterprise Software Thingy » The TEC Blog

... has taken direct aim at our Top 10 Most Ambiguous White Paper Buzzwords, decrying our use of the word “tool” to refer to so-called software “solutions ... blog.technologyevaluation.com/blog/2007/12/17/how-to-buy-an-enterprise-software-thingy/ - 32k - 2007-12-17

Supply Chain 201: Editors’ Picks » The TEC Blog

... Chain 201: Editors’ Picks. Filed Under (White Paper Review, Software Selection) by David Clark (see bio). I’ma bit swamped right ... blog.technologyevaluation.com/blog/2007/12/06/supply-chain-201-editors-picks/ - 33k - 2007-12-06

Word Association » The TEC Blog

... When written well, a white paper won’t leave you feeling manipulated into ... Like any retail or point of sale system, ecommerce software needs to integrate with ... blog.technologyevaluation.com/blog/2008/05/30/word-association/ - 31k - 2008-05-30

Why Reader Complaints May Be the Most Useful Part of Your Day » ...

... I see the Vendor Guru white paper as immensely valuable to readers who are at the research phase of the software purchasing process, when they’re still ... blog.technologyevaluation.com/.../02/27/why-reader-complaints-may-be-the-most-useful-part-of-your-day/ - 34k - 2008-02-27