Excerpt related to
technology mrm:
... Using marketing resource management (MRM) solutions such as Kodak Graphic Communications ... Blog; Terms of Use. Copyright © 2011 by Technology Evaluation Centers ...
Published:
2011-08-17
Abstract:
Most business collaboration continues to be conducted via e-mail and shared folders, but forward-looking organizations are increasingly considering socially oriented and real-time collaboration solutions to instantly and seamlessly increase productivity between employees, suppliers, customers, and stakeh (...)
Excerpt related to
technology mrm:
Collaboration 2.0: Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-Centric World of ...
Published:
2011-05-09
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses. This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. Know the value of the Extended (...)
Excerpt related to
technology mrm:
... Marketing Management (EMM)/Marketing Resource Management (MRM), Partnership Management, Risk ... Return on Investment (ROI), Risk Management, Technology Tools and ...
Published:
2011-03-01
Abstract:
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis. (...)
Excerpt related to
technology mrm:
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI...
Published:
2009-09-11
Abstract:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your Acquisition In Relation To Social CRM. Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do (...)
Excerpt related to
technology mrm:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your...
Published:
2010-03-11
Abstract:
Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an i (...)
Excerpt related to
technology mrm:
How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer. Source: SAP. Document Type: White Paper Description: Customer ...
Published:
2010-03-11
Abstract:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational excellence. Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less than half promote insight i (...)
Excerpt related to
technology mrm:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational excellence. Companies i...
Published:
2010-03-11
Abstract:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational excellence. Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less than half promote insight i (...)
Excerpt related to
technology mrm:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational excellence. Companies i...
Published:
2010-03-11
Abstract:
The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to maximize your web content—and your sales and customer rela (...)
Excerpt related to
technology mrm:
Taking the “Geek” out of Your Web Site Management Strategy. Source: CrownPeak. Document Type: White Paper Description: The evolution ...
Published:
2010-03-11
Abstract:
Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the data you’re working with is always accurate? To deal with this and many other questions that will arise, businesses must gain a better understanding of how well (...)
Excerpt related to
technology mrm:
How to Deal with the Top 5 Challenges of Web Analytics. Source: Acceleration. Document Type: White Paper Description: Web analytics ...
Published:
2010-03-11
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to
technology mrm:
... Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some ...
Published:
2010-03-11
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to
technology mrm:
... Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some ...
Published:
2010-03-11
Abstract:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to man (...)
Excerpt related to
technology mrm:
Navigating Complexities of Local Advertising Implementation. Source: Avenue A Razorfish. Document Type: White Paper Description: Online ...
Published:
2010-03-11
Abstract:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes (...)
Excerpt related to
technology mrm:
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer...
Published:
2007-03-23
Abstract:
Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers issues. Predictive analytics can be used to uncover the (...)
Excerpt related to
technology mrm:
... Source: Customer Chemistry. Document Type: White Paper Description: Despite significant investments in technology and an abundance of data, many companies ...
Published:
2010-03-11
Abstract:
Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers issues. Predictive analytics can be used to uncover the (...)
Excerpt related to
technology mrm:
... Source: Customer Chemistry. Description: Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve ...
Published:
2010-03-11
Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems. (...)
Excerpt related to
technology mrm:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and p...
Published:
2005-08-16
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
technology mrm:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have...
Published:
2005-08-11
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
technology mrm:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have...
Published:
2005-08-11
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
technology mrm:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of indepe...
Published:
2004-05-06