Tesco Aims Objectives

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The Promise (and Complexities) of Private Labels

by P.J. Jakovljevic

... looking to drive appreciable growth objectives included the ... offerings to companies
like Tesco, for instance. ... The solution aims at creating capacity-constrained ...

http:/.../Research/ResearchHighlights/SCM/2007/08/research_notes/TU_SC_PJ_08_13_07_1.asp - 25k - 2007-08-13

Summary: Recent studies have shown that retail winners (that is, companies that outperform their peers in year-over-year, comparable store sales) carry a significantly higher percentage of private label merchandise than their competitors do.

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