Positioning Makes Your Marketing Budget Go Further—and Hit the ...

by Lawson Abinanti ... New ideas may emerge. ... This is easier to achieve than you might think by using the following criteria to test your message strategy. Is it important? ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/12/research_notes/MI_EV_XLA_12_02_05_1.asp - 17k Summary: Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

TEC Newsletter, What Makes it Worthy? » The TEC Blog

... consistently offer interesting reading and those I not only spend more time to read, but think twice before ... So we’ve brainstormed ideas for new types of ... blog.technologyevaluation.com/blog/2007/11/05/tec-newsletter-what-makes-it-worthy/ - 33k - 2007-11-05

Michael Treacy Focuses on Double Digit Growth

by Ann Grackin ... out of these ideas came the new book. How did you derive the content for the book Double-Digit Growth? Michael: I learn in a few ways—the way I think about ... http:/.../Research/ResearchHighlights/Scm/2003/12/research_notes/TN_SC_XCR_12_09_03_1.asp - 18k Summary: This new book, Double-Digit Growth was one of the most useful and optimistic books to come along in some time. Growth is the whole point of business. Yet many so-called leaders don't seem to have plans to fulfill their purpose. This should be read by all business execs-no matter what your sector.

HP's Remarkable Collaboration Journey: Sree Hameed Interviews HP's ...

by Sree Hameed ... Conceptually, if you think of the enterprise domain of control and your ... we were looking for fresh perspectives and people who could bring new ideas and thoughts ... http:/.../Research/ResearchHighlights/SCM/2006/02/research_notes/TU_SC_XSH_02_23_06_1.asp - 18k Summary: HP's transformation from a vertically integrated enterprise to a virtual business network was about structural change. Insights into control, exception management, risk sharing, and architectures for information management can be gained from this supply chain success story.

Interview with Karl Fogel of Subversion and CollabNet

by Josh Chalifour ... Or do you think it's easier to build that community with something completely new—a ... type of developer and people would be less resistant to new ideas, but on ... http:/.../Research/ResearchHighlights/FreeOpenSource/2005/07/research_notes/RN_FS_JC_07_27_05_1.asp - 32k Summary: Karl Fogel is a founding developer of the Subversion project and is employed by CollabNet. In the following interview, Karl covers key social aspects of coordinating developers as well as the difficulties and advantages of managing an open source, distributed development project.

An Interview with Shoshana Zuboff and James Maxmin

by Ann Grackin ... The point is to begin to think about these ideas. And we are working with some pioneering leaders who will pilot these ideas to create new business concepts. ... http:/.../Research/ResearchHighlights/Scm/2004/11/research_notes/RN_SC_XAG_11_02_04_1.asp - 20k Summary: Many corporations have failed the customer; they focus on transactions, rather than customers. Ann Grackin recently talked to Shoshana Zuboff and James Maxmin, co-authors of The Support Economy, Why Corporations are Failing Individuals and The Next Episode of Capitalism, who have inspiring and radical id

AC Ventures and SOFTBANK Venture Capital Announce GameChange

by R. Krause ... is often the most difficult task of all… We think we can ... just the sort of innovative technology solutions and new business ideas GameChange intends ... http:/.../Research/ResearchHighlights/eCommerce/2000/10/news_analysis/NA_EC_ESR_10_26_00_1.asp - 12k Summary: Drawing from the extensive experience of its parents AC Ventures and SOFTBANK, GameChange claims it has the success formula for taking an idea from an entrepreneur's presentation slides to a standing company with a customer base. They claim to be able to make this transformation in as little as six month

Implications and Attitudes As the Andersen's Split under the ICC ...

by R. Krause ... We do not think this position is particularly tenable, partly because it ... Powered by new ideas, freed from obligations, and including investment arms as well as ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/research_notes/EN_EC_ESR_08_31_00_1.asp - 25k Summary: Andersen Consulting has had a running battle with Arthur Andersen and Andersen Worldwide over Arthur Andersen's encroachment on the management and technology consulting firm's space. The win on August 7 releases Andersen Consulting from all its obligations, turning it into an independent company, with th

Innovation and Change in Human Resources

by Verónica Inoue ... Therefore, this diversity forces us to modify our ideas of the need for change. ... VI: Do you think that the new information technologies are driving ... http:/.../Research/ResearchHighlights/HumanResources/2007/09/research_notes/TN_HR_XVI_09_28_07_1.asp - 15k Summary: Learning Review's Veronica Inoue interviewed two representatives of the Interamerican Federation of Human Resource Management Associations (Federación Interamericana de Asociaciones de Gestión Humana), who attended the Human Management Conference held by la Asociación de Recursos Humanos de la Argenti

A New Development Framework on iSeries or i5/OS: Architecture

by Ludo Dierckx and Wim Van Leuven ... Often, companies think about building their front-end with ... The choice for a new front-end technology should ... to enrich them with the newest ideas and techniques ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/05/research_notes/RN_OS_XLD_05_18_05_1.asp - 23k Summary: It is feasible to create native, intuitive and graphical business applications using just available software in i/OS and Open source Java. Using iSeries as an integrated business server is more than just a dream.