Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... planned, committed and actual investments and provides the solution its expected MRM qualification. Using the budgeting and forecasting tool, defined users can ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... of intelligence on customer behavior and patterns, it is no wonder that the newest tool—and the latest buzzword—is market resource management (MRM). ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... The most recent tool (and a buzzword) in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo (www ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Software Evaluation Reports By Categories

... and marketing resources (sometimes referred to as marketing resource management or MRM). ... investments, PPM software has risen in popularity as the tool of choice ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Software Evaluation Reports By Categories

... and marketing resources (sometimes referred to as marketing resource management or MRM). ... investments, PPM software has risen in popularity as the tool of choice ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04