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Results 1 - 10 of about 17 for Tools MRM Search took 0.31 seconds.
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DoubleClick
... entire marketing team with the information and tools needed to ... marketing resource
management, marketing resource management mrm, mrm, mrm smartpath, smartpath ...
http://directory.technologyevaluation.com/profile.aspx?vid=13528 - 2k

Why Are CRM and Analytics Intrinsically Connected?
by P.J. Jakovljevic
... These tools are used to replace or enhance human intelligence by scanning ... that the
newest tool—and the latest buzzword—is market resource management (MRM). ...
http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k - 2005-08-16
Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAS and Action-Oriented Business Processes: Alliances ...
by P.J. Jakovljevic
... or analyze a current or past state, consisting of both tools and packaged ... automation
is the emergence of the marketing resource management (MRM) pioneered by ...
http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11
Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

MarketSphere Consulting, LLC
... Proven methodologies, superior tools and best-in-class skills ... marketsphere consulting
llc, marketsphere consulting llc MRM, MRM, MRM Procurement, Procurement ...
http://directory.technologyevaluation.com/profile.aspx?vid=12728 - 7k

Software Evaluation Reports By Categories
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Software Evaluation Reports By Categories
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Enterprise Marketing Management (EMM) Software Evaluation Reports
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04

Customer Relationship Management (CRM) Software Evaluation Reports
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?catid=CRM - 27k - 2007-12-04

Enterprise Marketing Management (EMM) Software Evaluation Reports
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04

Customer Relationship Management (CRM) Software Evaluation Reports
... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...
http://rfp.technologyevaluation.com/rfi.asp?catid=CRM - 27k - 2007-12-04

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