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Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... Unica also continued its international expansion into Europe, Middle ... or, in cases of customers valuing the proposition ... if not even from an ERP provider) rather ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug