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How to Alienate Your Reader: Jargon, Buzzwords, Lingo, and ...

... When writing (white papers, abstracts, case studies, webcasts, podcasts, articles,
and so on) about tech concepts and products, DON’T assume your reader is ...

blog.technologyevaluation.com/.../how-to-alienate-your-reader-jargon-buzzwords-lingo-and-gobbledygook/ - 38k - 2007-10-19

The Importance of the White Paper and What It Can Do for You » ...

... Browse our free online library for the latest technical white papers, webcasts,
and product information to help you make intelligent IT product purchasing ...

blog.technologyevaluation.com/.../01/17/the-importance-of-the-white-paper-and-what-it-can-do-for-you/ - 45k - 2008-01-17

Intuitive Manufacturing Systems Shows Maturity in Adolescent Age ...

by P.J. Jakovljevic

... and the new planning, sales, and customer relationship management (CRM) portions
of ... a couple of direct marketing campaigns and webcasts already), automotive ...

http:/.../Research/ResearchHighlights/Erp/2004/06/research_notes/PN_ER_PJ_06_25_04_1.asp - 27k - 2004-06-25

Summary: As long as the

Addressing Channels and the Low-End Market

by P.J. Jakovljevic

... supply chain management (SCM) and customer relationship management (CRM) solutions. ...
These webcasts cover fundamentals to more advanced marketing concepts and ...

http:/.../Research/ResearchHighlights/ERP/2005/08/research_notes/EN_ER_PJ_08_24_05_1.asp - 30k - 2005-08-24

Summary: Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align

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1.	CRM Evaluation Center Jul 5, 2009 Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
2.	CRM RFP Template (1 Page) by TEC Staff Nov 22, 2007 Abstract : Don't let your CRM software selection become a risky venture. Play your cards right and use a CRM RFP template. Find out what a CRM RFP template is and how it can save you time and money. We also tell you how you can write your own CRM RFP template, so you can get the CRM solution you need for your enterprise. Don't place any bets until you have all the information you need about how you can make a CRM RFP work for you.
3.	Scala and Microsoft Become (Not So) Strange CRM Bedfellows Part Two: Market Impact Continued (4 Pages) by P.J. Jakovljevic Aug 29, 2003 Abstract : Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.
4.	CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change) (7 Pages) by Dick Lee/Caribou Lake Feb 15, 2003 Abstract : Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet. For the first time, there are statistically-based, substantive answers to many questions about CRM.
5.	The Lexicon of CRM - Part 3: From R to Z (4 Pages) by Randy Garland Nov 2, 2001 Abstract : CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM
6.	Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions (3 Pages) by Glen S. Petersen Nov 23, 2006 Abstract : For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.
7.	Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions (3 Pages) by Glen S. Petersen Dec 28, 2005 Abstract : For a successful CRM implementation, the CEO must have an ongoing role in the implementation process. The CIO or the implementer of the project must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.
8.	Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions (3 Pages) by Glen S. Petersen Feb 18, 2005 Abstract : For a successful CRM implementation, the CEO must have an ongoing role in the implementation process. The CIO or the implementer of the project must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.
9.	CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture (8 Pages) by Glen S. Petersen Oct 22, 2004 Abstract : To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy that is correlated with success. An interactive version of this assessment is included with this article.
10.	CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM (7 Pages) by Glen S. Petersen Oct 21, 2004 Abstract : Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly defining the objective, implementing holistic best practices, and ensuring that senior management understands CRM as a business strategy can help maximize a CRM investment.

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