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What Makes a Good White Paper Good… (Part 4) » The TEC Blog
... Here’s the final point in a series of four aimed at identifying a “good” IT white
paper (and providing helpful hints, should you need to write one). ...
blog.technologyevaluation.com/blog/2007/12/10/what-makes-a-good-white-paper-good…-part-4/ - 33k - 2007-12-10

What Makes a Good White Paper Good… (part two) » The TEC Blog
... After the compelling title, the first paragraph makes or breaks audience “affinity,”
which is Stelzner’s term for the white paper’s ability to identify ...
blog.technologyevaluation.com/blog/2007/12/03/what-makes-a-good-white-paper/ - 32k - 2007-12-03

What Makes a Good White Paper Good... (part three) » The TEC Blog
... Here is the third point in a series that looks at the key features to consider when
writing an IT white paper… so that you not only get your reader’s ...
blog.technologyevaluation.com/blog/2007/12/06/what-makes-a-good-white-paper-good-part-3/ - 31k - 2007-12-06

What Makes a Good IT White Paper Good… and a Bad IT White Paper ...
... A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean
“brief” in the sense of something that informs rather than something ...
blog.technologyevaluation.com/.../ - 33k - 2007-11-30

The Importance of the White Paper and What It Can Do for You » ...
... The white paper—a wonderful little piece of literature chock full of thought provoking
insight and informative prose—got its start many years ago, long ...
blog.technologyevaluation.com/.../01/17/the-importance-of-the-white-paper-and-what-it-can-do-for-you/ - 40k - 2008-01-17

Why Reader Complaints May Be the Most Useful Part of Your Day » ...
... As managing editor for TEC’s white paper site, I receive a wide variety of reader
comments, ranging from lost password requests to queries about white papers ...
blog.technologyevaluation.com/.../02/27/why-reader-complaints-may-be-the-most-useful-part-of-your-day/ - 36k - 2008-02-27

Word Association » The TEC Blog
... But first, this week’s white paper topic: ecommerce. ... When written well, a white
paper won’t leave you feeling manipulated into buying something. ...
blog.technologyevaluation.com/blog/2008/05/30/word-association/ - 33k - 2008-05-30

Supply Chain 201: Editors’ Picks » The TEC Blog
... bi BPM Business Intelligence business process management CRM distribution enterprise
resource ... 16); The Supply Chain Logistics Blog (16); White Paper Review (14). ...
blog.technologyevaluation.com/blog/2007/12/06/supply-chain-201-editors-picks/ - 35k - 2007-12-06

How to Buy an Enterprise Software Thingy » The TEC Blog
... The White Paper Pundit has taken direct aim at our Top 10 Most Ambiguous White Paper
Buzzwords, decrying our use of the word “tool” to refer to so-called ...
blog.technologyevaluation.com/blog/2007/12/17/how-to-buy-an-enterprise-software-thingy/ - 34k - 2007-12-17

Author Attacks Harvard! (Sort of... well, not really... OK, not at ...
... White paper: Why One Number Is Not Enough. ... At first glance, the white paper thus
seems to veer into I-have-no-real-reason-to-write-this territory. ...
blog.technologyevaluation.com/blog/2007/10/16/author-attacks-harvard/ - 36k - 2007-10-16

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