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What Matters Most: An Interview with Jeffrey Hollender
by Ann Grackin
... Under what circumstances was my product made? And where could it wind up? ... One
example is James River (Fort James) Green Forest tissue paper. ...
http:/.../Research/ResearchHighlights/Scm/2004/03/research_notes/EN_SC_XAG_03_18_04_1.asp - 18k
Summary: Jeffrey Hollender has a broader definition of the Value Chain that includes the true end-to-end responsibilities as well as sustainability, a term (if you are not familiar with) means, not only recognizing all the costs incurred in the chain-human, environmental etc.




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