Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... The most recent tool in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo. ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... The most recent tool (and a buzzword) in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo (www ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic ... For example, SAS Institute, the world's leader in BI, in particular has ... Aprimo pioneered the concept of marketing resource management (MRM), which centers on ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 15k Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

Advancing the Art of Pricing with Science

by P.J. Jakovljevic ... On the one hand, the world of a B2B manufacturer is dynamic and ... Since an academic approach to optimization called market response modeling (MRM) requires data ... http:/.../Research/ResearchHighlights/CRM/2007/05/research_notes/TU_CR_PJ_05_23_07_1.asp - 20k Summary: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.