Many software services companies are not able to turn their individual project successes into a line of business that brings in additional revenue streams. At the root of this is the simplistic assumption that "if you build, they will come."
a government rfp
and general management, across a wide range of markets like India, the US, Europe, Asia Pacific, and the Middle East. He has in-depth experience with the banking, financial services, and insurance (BFSI), manufacturing, high-tech, and government verticals. S. Ketharaman has developed frameworks and models in areas like identification of differentiators, price forecasting, and innovative service delivery. S. Ketharaman has also authored many articles on topics such as usability, ERP customization, and