Documents » a study on customer satisfaction thesis.
Abstract: Organizations often rely on surveys and questionnaires to determine
customer satisfaction ratings, but such methods merely offer a perceived
customer rating. Obtaining a realistic measure of
customer satisfaction involves computing a metric based on a composite
customer satisfaction rating system.
PubDate: 4/13/2009
Abstract: The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.
Abstract: To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management is all about.
Abstract: This white paper introduces customer self-service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs, and increase return on investments (ROI). The key is to understand your customer, your products and services, and the tools available to deliver service to maximize customer satisfaction and reduce customer service costs. This paper will discuss the various self-service options available, how to utilize best practices, delivery technology and how customer self-service is tied to the 'big picture' of customer relationship management (CRM).
Abstract: It’s never been more important to create and sustain mutually valuable customer relationships. How can your company improve execution of customer-centric business management and drive total customer value? Learn about four best practices for better customer experience management, including building genuine relationships through collaboration. Explore the next frontier in achieving genuine customer relationships.
Abstract: Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of retaining a current customer. And according to The Harvard School of Business, even a 5 percent improvement in customer retention can boost profits up to 85 percent. How do companies retain a loyal and consistent customer base? They listen, learn, and adapt—find out more.
Abstract: Manufacturers must constantly address how to increase customer satisfaction, identify supply chain issues before they become problems, and lower production costs. In this podcast, Lyndsay Wise and Robert Abate discuss the benefits business intelligence provides to help address these topics.
Abstract: There is a better way, and you can learn about it in the white paper sales and operations planning: the key to continuous demand
satisfaction.
Keywords: sales operations planning key demand satisfaction, sales, operations, planning, key, demand, satisfaction, operations planning key demand satisfaction, sales planning key demand satisfaction, sales operations key demand satisfaction, sales operations planning demand satisfaction.
Abstract: As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.
Abstract: In most industries, labor represents the greatest proportion of operational costs. By helping to optimize that labor, workforce scheduling can help companies reduce expenses. But for most companies, scheduling is still more burden than benefit. Discover scheduling techniques that best-in-class companies are using to achieve greater operational efficiencies, and increase satisfaction among employees and customers.
Abstract: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
Abstract: MAPICS has consistently scored above average in the following customer-service & support benchmarks: reliability, quality of support, vendor stability, ease of doing business, and affiliate product and industry knowledge. However, limited platform support means that AS/400 products will contribute more than 50% of total license revenue within next 5 years. Furthermore, for the next 18 months, approx. 80% of license revenue will come from its existing customer base, who will want to either replace an old MAPICS product or add new modules to an existing MAPICS XA installation.
Abstract: Focusing on the customer is not new. But some companies are going deeper into a customer experience management strategy to become customer-centric. Can you manage every part of the interaction and experience your customers have with your company? Learn how to develop a customer-centric approach that will make your customers feel not only connected, but delighted, loyal, and able to be a consistent advocate of your brand.
Abstract: The secret to finding opportunity and growth in a downturn lies in your customer base. Don’t struggle to find ways to cut costs. Learn how your organization can use customer-centric strategies and customer relationship management (CRM) tools to maximize the value and loyalty of your customer base, get insight into new areas of opportunity, and do more with less—so your company can succeed in times of economic uncertainty.
Abstract: The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.
Abstract: Georg Fischer, a global provider of fluid-handling systems, was using a simple database to manage customer contact information. But the company couldn’t effectively track the progress of customer relationships, opportunities, and projects, and so key data was often lost. By implementing an integrated enterprise application, the company now has centralized customer contact information, and improved customer relationships.
Abstract: In today’s competitive market, creating and maintaining successful customer relationships is vital. That’s why everyone involved with the customer must work together as a team. In most companies, sales, engineering, and marketing often use separate systems—causing communication gaps in customer support. Discover how sharing information through integrated customer relationship management (CRM) can help bridge those gaps.
Abstract: In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data.
Abstract: Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In part two of a two-part series, learn about best practices recommended by customer experience management (CEM) experts, and how they can help you improve long-term loyalty.