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I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

abacus direct  Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, when Internet advertising leader Read More...
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Documents related to » abacus direct


DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

abacus direct  the two web sites. Abacus Direct is a direct marketing company that collects information from catalog companies. DoubleClick planned to merge information from that source with the anonymous surfing behavior that the company collects by dropping cookies on the machines of users when ads are served to them. This would provide much more information that the company could use to target ads to individuals. DoubleClick's plan to merge the two data streams, once announced in its privacy statement, drew the ire Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

abacus direct  months ago DoubleClick purchased Abacus Direct, a company engaged in off-line marketing. Abacus had huge databases of personally identifying information about people who shopped through catalogs and other Abacus customers. This created the possibility that DoubleClick could put these personally identifying data together with the data it collects about individuals - who it cannot identify - by serving ads. Indeed, DoubleClick intended to do this, though an opt-out model; that is, surfers would have to Read More...
SmartStream Human Resources & Payroll
SmartStream HCM is an HCM solution that offers the following functionality: Payroll and taxation administration capabilities, which can help ensure

abacus direct  Human Resources & Payroll SmartStream HCM is an HCM solution that offers the following functionality: Payroll and taxation administration capabilities, which can help ensure that all employees are paid accurately and on time, and that all federal, state/provincial, and local tax compliance and reporting requirements are met. Direct access to payroll data via inquiries and reports Integration with Infor's financial management solutions Support for net-to-gross and gross-to-net calculations with Read More...
Collaborative BI: Harnessing the Extended Enterprise to Boost Productivity
This Aberdeen report examines the connection between collaborative knowledge sharing and analytical activity. Based on direct feedback from 231 respondents

abacus direct  BI: Harnessing the Extended Enterprise to Boost Productivity This Aberdeen report examines the connection between collaborative knowledge sharing and analytical activity. Based on direct feedback from 231 respondents around the globe, results demonstrate that best-in-class companies are leveraging collaborative tools and techniques to share decision context inside and outside their organizations, ultimately leading to substantially improved business performance. Download this report to learn Read More...
The Digital Competitive Advantage: There’s More to E-mail than E-mail
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase

abacus direct  Digital Competitive Advantage: There’s More to E-mail than E-mail How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues. Read More...
Bond Talent Software
Since 1980, Bond has provided software designed to help temporary staffing services, direct hire recruiting companies, consulting firms, and corporate human

abacus direct  Talent Software Since 1980, Bond has provided software designed to help temporary staffing services, direct hire recruiting companies, consulting firms, and corporate human resource (HR) departments deliver a higher level of service to their candidates, customers, and employees.Headquartered in the United Kingdom (UK), Bond also has offices in the United States (US), Australia, Hong Kong, Japan, Canada, and South Africa. The company has nearly 2,000 customers and more than 500 employees worldwide. Read More...
Murphy's BI Laws
It's always good to remember that science and technology follow general laws, and that those laws are inviolable. This is especially true when it comes to

abacus direct  s BI Laws It's always good to remember that science and technology follow general laws, and that those laws are inviolable. This is especially true when it comes to Murphy’s Law : Anything that can go wrong will go wrong. In order to achieve success in a BI deployment project, you’ll have to consider a very important subset of Murphy’s Laws in order to avoid failures and delays. I hope this tongue-in-cheek set of laws will help you reach your goals in the challenging field of implementing bus Read More...
Predictive Analytics for Business Advantage
Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming

abacus direct  Analytics for Business Advantage Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways. Read More...
SAP and Ariba Synergy
SAP acquired spend management and business commerce solution provider Ariba in 2012 for strategic reasons, and has since been investing in Ariba with a longer

abacus direct  and Ariba Synergy SAP acquired spend management and business commerce solution provider Ariba in 2012 for strategic reasons, and has since been investing in Ariba with a longer-term view—especially with regards to power of the business commerce network (SAP is even an Ariba user itself ). We recently looked at the happenings at the recent Ariba Live 2014 user conference , and here we’ll focus on how SAP and Ariba have been meshing together to mutual benefit.   The Ariba Business Network is a huge Read More...
Reliable Storage for Exchange: Axiom from Pillar Data Systems
Companies often struggle to manage large-scale e-mail environments thanks to their reliance on techniques that were already showing their age in the 90s

abacus direct   Read More...
AccuPointe, Inc.
AccuPointe is a leading systems integrator and consulting company specializing in Sage Software's ERP and CRM business solutions. AccuPointe has been

abacus direct  Inc. AccuPointe is a leading systems integrator and consulting company specializing in Sage Software's ERP and CRM business solutions. AccuPointe has been recognized by Sage Software as one of the premier business partners in the country. Sage Software has recognized AccuPointe for President's Circle, National Partner and appointed AccuPointe to the Business Partner Advisory Council. Our comprehensive expertise includes the distribution, direct to consumer, manufacturing, process manufacturing, Read More...
Contact Optimization for Direct Marketers
In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more apparent. Marketers are looking to

abacus direct  Optimization for Direct Marketers In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more apparent. Marketers are looking to maximize the value of each customer interaction, both inbound and outbound. Customer analytics is a critical function in leading this change. Find out how embracing analytics can help you evaluate campaigns, drive contact strategies, and enhance customer experience. Read More...

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