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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

abcs of spend analysis  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

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Documents related to » abcs of spend analysis


Microsoft Kills a Flock of Birds with One Stone
Microsoft announces it is buying nearly 25% of the common shares of archrival Corel. Aside from giving Corel a much-needed infusion of funds, what does it mean?

abcs of spend analysis  Kills a Flock of Birds with One Stone Microsoft Kills a Flock of Birds with One Stone R. Krause - October 12, 2000 Event Summary [Source: Corel press release] October 2nd, 2000 - Corel Corporation and Microsoft Corporation announced that they have formed a strategic alliance that will see the two companies expand their relationship to encompass projects related to Microsoft's new .NET initiative. As part of this expanded relationship, Microsoft (MS) has purchased 24 million non-voting convertible Read More
Analysis of Lawson Delivering New Retail Analytic Capabilities
On January 17, Lawson Software announced new comparative sales analyzer capabilities within its advanced suite of retail analytic applications. Comparative

abcs of spend analysis  of Lawson Delivering New Retail Analytic Capabilities Event Summary On January 17, Lawson Software announced new comparative sales analyzer capabilities within its advanced suite of retail analytic applications. Comparative (comp) sales functionality, available in Lawson release 7.3.2 scheduled for the Fall of 2000, allegedly enables retailers to easily maintain, analyze and report on comparative sales and other key business metrics. Lawson made the announcement at the National Retail Federation Read More
Voice of the Customer Analytics
Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of

abcs of spend analysis  of the Customer Analytics Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer Read More
Future of MOOCs—Repurposing for Enterprise Learning?
A variety of massive open online courses, commonly referred to as MOOCs, are available to individuals worldwide. While the long-standing impact of MOOCs on

abcs of spend analysis  of MOOCs—Repurposing for Enterprise Learning? The idea of open online courses appeared as a form of online learning primarily for higher education institutions in the late 1990s, early 2000s. According to Wikipedia, the MOOC concept stems from the open educational resources movement—“freely accessible, openly licensed documents and media that are useful for teaching, learning, educational, assessment and research purposes.” The term itself stands for “massive open online course.” It Read More
Fear of the Unknown, the Art of War, and Competitiveness
It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about

abcs of spend analysis  of the Unknown, the Art of War, and Competitiveness A man goes to knowledge as he goes to war, wide awake, with fear, with respect and with absolute assurance. Going to knowledge or going to war in any other manner is a mistake, and whoever makes it, will live to regret his steps. The Teachings of Don Juan , Carlos Castaneda It is a natural human reaction to fear the unknown. Perhaps these feelings are a self-protecting mechanism, and necessary to maintain the s tatus quo , to preserve feelings of Read More
University of Kentucky Leveraging SAP HANA to Lead the Way in Use of Analytics in Higher Education


abcs of spend analysis  of Kentucky Leveraging SAP HANA to Lead the Way in Use of Analytics in Higher Education Read More
Oracle Corporation: Flying High for Being Jack-of-All-Trades and Master of Some
Database and enterprise application vendor Oracle has streamlined itself, overcome the hardships of the past and seems prepared and eager for the future. We

abcs of spend analysis  Corporation: Flying High for Being Jack-of-All-Trades and Master of Some Event Summary During the first four months of 2000, the market was inundated with a bonfire of announcements from Oracle Corporation. The climax was reached in the middle of March with the news that Oracle showed significant growth throughout its third quarter. The applications business alone was up 35% on the same period for the previous year, exceeding the growth of database solutions, which went up 32%, for the first time in Read More
The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures
This part discusses the causes of ill-fated implementation

abcs of spend analysis  'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures P.J. Jakovljevic - July 11, 2002 Executive Summary What has long been a general feeling based on rumors, news headlines and some casual survey reports hidden within analyst houses' vaults and largely inaccessible to mass audience owing to exorbitant subscription fees, has recently been confirmed in a more tangible manner. Namely, many major companies are Read More
Instead of Discounting, Back Some Value Out of Your Proposal
Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy

abcs of spend analysis  of Discounting, Back Some Value Out of Your Proposal Introduction Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself. I don't want to give you the impression that Read More
University of Maine System Selects AiM From AssetWorks
AssetWorks, a leading provider of workplace management software solutions, announced it has secured a contract with the University of Maine System to provide a

abcs of spend analysis  of Maine System Selects AiM From AssetWorks AssetWorks, a leading provider of workplace management software solutions, announced it has secured a contract with the University of Maine System to provide a comprehensive integrated workplace management system (IWMS). The AssetWorks IWMS solution goes beyond traditional enterprise asset management (EAM) solutions by supporting real estate portfolio management, space management, operations and maintenance, capital planning and project planning, and Read More
The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence
Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers

abcs of spend analysis  New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now. Read More
Duty of Care Online
Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online

abcs of spend analysis  of Care Online Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online business, it is important to consider the legal aspects required—most importantly, an adequate privacy policy, and legally binding terms and conditions. Find out more. Read More
How the Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security
In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis

abcs of spend analysis  the Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis and static analysis. Available in a variety of freeware and commercial automated tools, both approaches promise comprehensive detection of security vulnerabilities. But a truly effective strategy may require a mix of both. Read More
TCO & Security of Enterprise Grade Mobility
While mobility has been a key factor behind the consumerization of IT in the enterprise, it has created a new set of security challenges in the workplace. Read

abcs of spend analysis  & Security of Enterprise Grade Mobility While mobility has been a key factor behind the consumerization of IT in the enterprise, it has created a new set of security challenges in the workplace. Read this research with IT decision makers from the various departments across the UK public sector to understand the challenges they are encountering in the face of compliance, control, cost, and consumerization, and to gain best-practice lessons in mobile enterprise management. Read More
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