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Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

about marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » about marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

about marketing  to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

about marketing  need for revamped communication about products and brands. Marketing will need to advance both the art and the science of its approach. The guiding light for companies and their marketing organizations will continue to be to ensure that customers are extraordinarily satisfied and, consequently, that superior value is created for shareholders. To learn more about how SAP CRM can help your marketing organization, call your SAP representative today or visit us on the Web at www.sap.com/crm © Copyright 2007 Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

about marketing  by retail scavengers, unconcerned about buying last season's items. The same sales associates who were conspicuous by their absence in the halcyon days of December hover at your elbow, anxious to respond to your every need. So what is the reason for this retail bizarro world? My personal theory is that this is the result of a disconnect between the twin worlds of marketing and sales. The goal of marketing is to create the desire to possess. This mantra was imbedded in my brain in my early days as a Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

about marketing  Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

about marketing  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More...
Six Game Changers about SaaS
For many manufacturers, implementing on-premise enterprise resource planning (ERP) systems involves delays, unexpected costs, and unsatisfying results. But over

about marketing  Game Changers about SaaS Plex Online utilizes the software as a service (SaaS) model to deliver full-blown manufacturing ERP software functions in an on-demand model. Plex online is a web-based ERP solution, requiring only a web browser to access all of the analysis and management functions of a full-featured manufacturing ERP system, designed to meet the requirements of all departments within a quality-driven manufacturer, shop floor to top floor. No hardware or software installations are required. Read More...
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work

about marketing  the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

about marketing  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

about marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

about marketing  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and Read More...
About WebFirst
WebFirst enables customers to dynamically access the CustomerFirst database utilizing standard web browsers. Through a secure portal on a corporate web site

about marketing  WebFirst WebFirst enables customers to dynamically access the CustomerFirst database utilizing standard web browsers. Through a secure portal on a corporate web site, customers can perform a variety of functions related to incident reporting, as well as customer and contact information. Read More...
3 Things You Must Know About Cloud ERP
In this whitepaper, we present the facts you need to know about cloud ERP, including distinctions between different cloud computing options and the benefits and

about marketing  Things You Must Know About Cloud ERP In this whitepaper, we present the facts you need to know about cloud ERP, including distinctions between different cloud computing options and the benefits and downsides of each option. Key industry terms are defined and we also take a look at primary research regarding cloud computing preferences conducted by IFS North America. Read More...
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

about marketing  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

about marketing  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...

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