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Documents related to » abstract for a marketing paper


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

ABSTRACT FOR A MARKETING PAPER: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

ABSTRACT FOR A MARKETING PAPER: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

ABSTRACT FOR A MARKETING PAPER: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

ABSTRACT FOR A MARKETING PAPER: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

ABSTRACT FOR A MARKETING PAPER: Case Study: SAP and Marketing Management Case Study: SAP and Marketing Management Source: SAP Document Type: Case Study Description: By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets
9/2/2010 1:50:00 PM

Peet’s Coffee & Tea Sets Direction for Growth with Outstanding Quality
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ABSTRACT FOR A MARKETING PAPER: Peet’s Coffee & Tea Sets Direction for Growth with Outstanding Quality Peet’s Coffee & Tea Sets Direction for Growth with Outstanding Quality Source: Junction Solutions Document Type: Case Study Description: ... Peet’s Coffee & Tea Sets Direction for Growth with Outstanding Quality style= border-width:0px; />   comments powered by Disqus Source: Junction Solutions Learn more about Junction Solutions Readers who downloaded this case study also read these popular documents! Extending BI’s Reach:
5/24/2013 4:03:00 PM

What Makes a Good White Paper Good… (part two) » The TEC Blog
What Makes a Good White Paper Good… (part two) » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more

ABSTRACT FOR A MARKETING PAPER: how to write IT white papers, IT white paper audience, IT white paper language, IT White Papers, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
03-12-2007

The Importance of the White Paper and What It Can Do for You » The TEC Blog
The Importance of the White Paper and What It Can Do for You » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here.

ABSTRACT FOR A MARKETING PAPER: Software Selection, white papers, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
17-01-2008

Providing Effective E-Learning for an Extremely Large and Global Distribution Channel
When Amway needed to provide training to over 4 million distributors worldwide, improve sales readiness and retention of new distributors, and manage learning across regions with different regulatory issues, it deployed SumTotal Learning Management, in three separate on-premise installations. See how this e-learning rollout to over 1.8 million people in 2 years helped Amway grow penetration to new distributors by 30%.

ABSTRACT FOR A MARKETING PAPER: Providing Effective E-Learning for an Extremely Large and Global Distribution Channel Providing Effective E-Learning for an Extremely Large and Global Distribution Channel Source: SumTotal Systems Document Type: Case Study Description: When Amway needed to provide training to over 4 million distributors worldwide, improve sales readiness and retention of new distributors, and manage learning across regions with different regulatory issues, it deployed SumTotal Learning Management, in three separate
5/26/2011 3:39:00 PM

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (version 7) product certification report. Assisted online evaluation of WCM solutions. Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

ABSTRACT FOR A MARKETING PAPER: Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Source: Technology Evaluation Centers Document Type: Certification Report Description: Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The
1/16/2013 3:45:00 PM

TEC 2013 CRM Buyer s Guide for Medium and Large Enterprises
Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business.

ABSTRACT FOR A MARKETING PAPER: TEC 2013 CRM Buyer s Guide for Medium and Large Enterprises TEC 2013 CRM Buyer s Guide for Medium and Large Enterprises Source: Technology Evaluation Centers Document Type: TEC Buyer s Guide Description: Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM
3/28/2013 2:56:00 PM


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