Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
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account record. If the account has a deal in the pipeline, one mouse click displays the details of the opportunity, the competition, decision makers and everything else needed to track and help close the sale. Since SYSPRO CRM fully integrates with other areas of SYSPRO software, the company gains the power of an extended enterprise solution, delivering a dynamic 360° view of each customer, supplier and partner relationship. Patterns of change can easily be discerned from the marketing, sales and