When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.
accounting for ship building
like order fulfillment and accounting. In a customer-centric enterprise, front and back offices are interlocked synchronizing the supply and demand chain; this includes not only marketing, sales, and service departments, but also finance, human resources, product development, and supply chain management (SCM) activities, such as inventory management, sourcing, order processing, delivery, and logistics. The role of channel partners goes way beyond serving as a distribution channel. They become an integral