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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 acknowledgement marketing plan


Agresso Bucks the Slump (and Fights the “ERP Madness”) - Part 1
Sadly, it is not difficult for so many of us to concede that, except for maybe the historic elections in the US and the successful Olympic Games in Beijing

acknowledgement marketing plan  rather than a public acknowledgement by the vendor) were the recent cost-cutting and restructuring moves by Sage , Consona , Lawson Software , Oracle , and Epicor Software . The market leader SAP has not yet been plagued by major layoffs per se, although there have been rumors/reports about the recently enacted stringent internal corporate-wide cost-cutting policies, such as restricted traveling, training, events, and so on . I am indeed aware of the fact that there was no traditional SAP

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The 2008 Handbook of Application Delivery: A Guide to Decision Making


IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on performance. But a number of factors complicate the task of ensuring acceptable application performance, including the lack of visibility into application performance. Learn tips to plan, optimize, manage, and control your application performance and improve delivery.

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Plex Systems at a Crossroads: Part 2


At the beginning of June, I attended the PowerPlex 2013 conference, Plex System’s 12th annual user conference, in Columbus, Ohio, where the focus was on the Plex Manufacturing Cloud, Plex’s cloud-based vertical ERP software solution for managing the lean manufacturing process. Following is a look at the product and its position in the marketplace, as well as the company’s new product roadmaps and

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Single Version of the Truth


Today's enterprise is no longer a single, vertically integrated organization. Globalization, outsourcing, and off-shoring have created an environment where end-to-end supply chains include many players, with a shared need for accurate and timely information.

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The Wizardry of Business Process Management - Part 3


Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie. Namely, on March 23, 2009,

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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