After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates, enhanced opportunity management, additional security, contact record permissions, group scheduling features, and new quote generation functionality. Technical improvements include an SQL database and a complete .NET platform positioning ACT! for total Internet accessibility. The balance of power will surely shift in the competitive landscape as ACT! 2005 covers SME CRM areas currently marked by competitors such as Goldmine and MS CRM.
sister products, transitioning from ACT to Best's other CRM solutions will be an organic process. This is a valuable opportunity to leverage Best's existing customer base and marketing potential. As Joe Bergera, senior vice president and general manager at ACT! explained, traditional market segmentation strongly positions ACT! in the 14 user category, representing 40 percent of the company's customer base. Interestingly enough, research shows that the software is currently very well received in sales