For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.
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impact of their marketing activities. Vtrenz'' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualiied leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz,