In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Engage and another advertising property, AdSmart, were founded by CMGI. Market Impact With these purchases CMGI has dealt itself a powerful hand. The six companies provide the following capabilities: Engage: demographic ad targeting Accipiter: ad