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Software Functionality Revealed in Detail
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 adknowledge


Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

adknowledge  5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up in Volume ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Advertising Makes It Up In Volume


A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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