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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

adknowledge  5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up in Volume ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage Read More...
Product Lifecycle Management (PLM)
This comprehensive product lifecycle management (PLM) knowledge base models modern product and design-related aspects of PLM for both discrete and process industries. It details product development...
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Documents related to » adknowledge


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

adknowledge  In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in December 1999, about one Read More...

In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost

adknowledge  and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Engage and another advertising property, AdSmart, were founded by CMGI. Market Impact With these purchases CMGI has dealt itself a powerful hand. The six companies provide the following capabilities: Engage: demographic ad targeting Accipiter: ad Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

adknowledge  for CBS SportsLine by AdKnowledge, as reported in The Industry Standard, clickthroughs turned out not to be as important as previously thought. While 12 percent of sales attributed to an advertising campaign were the result of clickthroughs, 49 percent came from people who had seen the ads but not clicked, and another 39% were from repeat visitors who had either clicked or viewed the ad on a previous visit. The British magazine The Economist points out that the amount of web inventory is so huge that Read More...

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