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Documents related to » advertising agencies


New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

ADVERTISING AGENCIES: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM

Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

ADVERTISING AGENCIES: Navigating Complexities of Local Advertising Implementation Navigating Complexities of Local Advertising Implementation Source: Avenue A Razorfish Document Type: White Paper Description: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web
10/25/2007 9:05:00 AM

The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

ADVERTISING AGENCIES: many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. The Current State of Online Advertising: A Growing Market Trend style= border-width:0px; />   comments powered by Disqus Source: BlastPR Learn more about BlastPR Readers who downloaded this white paper also read these popular documents! Tying the
6/28/2010 1:13:00 PM

Big ERP Players Courting Government Agencies
There has been significant activity in the public sector, with all major players winning important new federal contracts for Enterprise Resource Planning (ERP). This strong government interest in ERP applications means that ERP seems to be getting some infusion from this sector at least.

ADVERTISING AGENCIES: Big ERP Players Courting Government Agencies Big ERP Players Courting Government Agencies P.J. Jakovljevic - December 27, 2000 Read Comments P.J. Jakovljevic - November 28, 2000 Event Summary Those who have been disparaging ERP as a pass technology will have to do a double take at least in the public sector. There are strong indications of revived interest, as well as reports of major ERP contracts awarded to leading ERP players recently by the sector. Incidentally, as reported by Operations Management
12/27/2000

Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

ADVERTISING AGENCIES: everyone. Both surfers and advertising agencies should seek regulations that prevent such uses and laws that provide severe sanctions for any violations. Should the consuming public begin to believe that loss of privacy via the internet could seriously harm them - much more than the $50 limit in case a credit card number is stolen - E-commerce could be set back significantly.  
3/1/2000

Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.

ADVERTISING AGENCIES: Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next Source: BlastPR Document Type: White Paper Description: A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable
6/28/2010 12:51:00 PM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

ADVERTISING AGENCIES: it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Calgoo In-Calendar Marketing style= border-width:0px; />   comments powered by Disqus Related Topics:   Personalized Marketing,   Ad Serving,   Business-to-Consumer Web Sales,   Calendaring and Scheduling,   Calendaring and Appointment Management Source: Calgoo Learn more about
10/30/2008 2:24:00 PM

Connect the Dots: Simplifying the Online Ad Business
Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we propose a solution that straddles the whole value chain through a suite of previously unconnected technologies. By connecting all these dots, publishers are empowered to effectively create and use behavioral data patterns of their visitors, and sell advertisement with exclusive access to different types of audiences--thus returning to a more profitable business model of advertising in media.

ADVERTISING AGENCIES: few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we propose a solution that straddles the whole value chain through a suite of previously unconnected technologies. By connecting all these dots, publishers are empowered to
2/28/2012 1:37:00 PM

USi to Offer Managed Messaging for U.S. Feds
USi plans to not only host messaging, but also to offer technical expertise and training to government agencies as part of its enterprise Exchange outsourcing package.

ADVERTISING AGENCIES: USi to Offer Managed Messaging for U.S. Feds USi to Offer Managed Messaging for U.S. Feds P. Hayes - May 3, 2000 Read Comments P. Hayes - May 3, 2000 Event Summary In April, USinternetworking Inc. (USi) (Nasdaq:USIX - news), the leading Application Service Provider (ASP), announced it will be demonstrating Microsoft Exchange 2000 at the annual FOSE show in Washington, D.C., to showcase its Enterprise Messaging and Collaboration solution. USi is the first ASP to be included on the GSA schedule to offer an
5/3/2000

Real Time in the Real World: How Event-driven Software Makes Content Relevant and Actionable
Purchasers have learned a great deal over the years about the digital signage medium. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. This is the key to providing the right message to the right person at the right time. Download this white paper to learn more.

ADVERTISING AGENCIES: free,   digital signage advertising,   free digital signage content,   what is digital signage,   digital signage today Source: Omnivex Corporation Learn more about Omnivex Corporation Readers who downloaded this white paper also read these popular documents! Extending BI’s Reach: Anticipate Outcomes, Forecast Results, and Respond Proactively Sales Process Map Best Practices for ERP Implementation Best Practices for Fixed Asset Managers Talent Management for Small and Medium-size Businesses: Steer Y
7/12/2012 1:32:00 PM

Brookshire Grocery Company: Automating and Integrating HR Processes
Headquartered in Tyler, Texas (US), retailer Brookshire Grocery Company implemented a human capital management (HCM) solution to integrate and automate its operational human resources (HR) processes. Now the company can process payroll and benefits more efficiently, work more productively, operate its business more proactively, and increase benefits options for its partners (employees). Find out how.

ADVERTISING AGENCIES: SAP, Brookshire Grocery Company, hr, crm, motivation, job description, erp, project management, outsourcing, payroll, human resources, humanresources, hcm, risk management, job vacancies, job application, time management, resource management, job opportunities, job agencies, management jobs, human resource mgmt, human services, management training, recruitment agencies, change management, hrm, jobs in dubai, human resource management, performance management, knowledge management, process management, humanresourcemanagement, human development, jobs in singapore, employment agencies, training .
10/18/2010 11:03:00 AM


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