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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 advertising agency rfq examples


Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

advertising agency rfq examples  Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies, such as DoubleClick and put to use in the Permission email area (source: Forrester Research). Some Industry analysts expect Permission email to reach the $1 Billion (USD) mark by the 4th Quarter of 2002. Permission email will never displace the existing banner ads, which we have all come to know and at some level, despise. However, Permission email does allow for a concisely targeted

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Learning Management Suite (LMS)

These are tools for managing, creating, scheduling training or learning in your organization. The terminology varies from vendor to vendor. Learning management systems (LMS) typically help to manage both classroom and on-line learning. They do not normally include content creation or management tools but may in some cases. Some LMSs may manage just classroom or just e-learning rather than both. Some LMSs may also include content authoring and managment and virtual classrooms. Learning content management systems (LCMS) emphasize the management of content for courses/training/learning. In most cases, they include content authoring tools. In some cases, they may also include some of the features of LMSs. Content authoring tools are often provided as part of an LCMS. They may also be stand-alone products. Virtual classrooms (web conferencing tools) normally are separate third party offerings but may be included as part of a suite of tools. Suites of tools include features of at least two or more of the above categories. While some companies offer just LMS or LCMS systems others offer suites of products, which provide all or most of the features of the other tools. Suites combine several capabilities of learning management--usually two or more of the following: learning management, classroom training management, e-learning management, custom content creation, learning content management, learning object repositories, or virtual classrooms.  

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Market Landscape Report: Enterprise Software for Advertising and Marketing Services


Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

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The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

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Case Study: Kenneth David Apparel Clothing Company Increases Visibility


When the first Kenneth David Apparel store opened in 1992, the company could manage operations with an accounting solution alone. But as new stores opened, the company needed software to scale with growth—not only on the retail side, but design and manufacture too. Its new solution has e-commerce and point-of-sale features, and allows the company more insight for more effective management. Read more about the benefits.

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Software Evaluation, Selection, and Contract Negotiation


Most articles about the pitfalls of software implementation projects highlight the mistakes made during implementation. Examples include poor project management, scope creep, uncommitted users, or lack of an executive sponsor. All of these areas of focus are valid, but often we forget that before starting the implementation, somehow we had to choose a package and sign a contract.

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Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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Navigating Complexities of Local Advertising Implementation


Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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