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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 advertising agency software


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

advertising agency software  when I hear an advertising agency or a PR firm talk so freely about branding in the B2B software market, they are really talking about positioning. What's missing? A brand personality , a character, and if I'm not going too far, a soul that is inextricably linked to the products and company that transcends the operative benefits. In fact, the brand becomes one of the benefits, because it embodies trust, an anticipation of predictable quality and performance, and most of all, a feeling that this is an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Outsourcing, Applications Software

This RFP is focused on the selection of companies who provide outsource services in the areas of application software. The typical types of activities that these outsource providers perform include software development; software maintenance; software reengineering/rearchitecting; porting software to a new platform; defect correction and bug fixing; and software testing; etc. Application areas could include core applications, enterprise applications, web applications, integration between applications, mainframe applications, desktop applications, wireless applications, software packages, and games. 

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Documents related to » advertising agency software

Deltek and Maconomy: Gearing Up for the Global Service Economy?


Both the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions, but these were largely well thought-out and appetizing (“nip in”) purchases of smaller companies that had either an attractive piece of technology or install base (or both). However, in early June 2010, immediately after its Insight 2010 user conference, Deltek

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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CheckMark Software


Founded in 1984, CheckMark Software is dedicated to providing accounting and payroll software for small to medium businesses. In 1985, CheckMark was one of the first companies to create accounting software for Macintosh, and followed up with a Windows version in 1994.

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A Software-as-a-service Primer for Independent Software Vendors


Unlike many over-hyped technology trends of the past, software-as-a-service (SaaS) is producing real business benefits for organizations of all sizes across nearly every industry. This primer outlines how independent software vendors (ISVs) must respond to these realities in order to meet the changing needs of their customers, employees, and business partners; and ensure their long-term viability and competitiveness.

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The Complete Buyer's Guide for Payroll Software


When selecting and deploying a new payroll software solution, there are many factors to take into consideration, including timing, data transfer and conversion, and side-by-side processing. In addition to specific software features and functionality, it’s important to choose a vendor known for experience in the payroll software industry. Read this guide by Sage to gain useful information before buying a software solution.

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Cougar Mountain Software


Since 1982, 19,000 clients have turned to Cougar Mountain Software for their accounting software solutions. Cougar Mountain provides software applications for midsized businesses and nonprofit organizations in need of accounting software, fund software, or point of sale (POS) software and hardware across a broad range of industries requiring customizable solutions. Cougar Mountain is based in Boise, Idaho (US).

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Halogen Software


Established in 1989 and headquartered in Ottawa, Canada, Halogen Software provides web-based appraisal, 360-degree feedback and survey software solutions, consulting and hosting services. Halogen eAppraisal is web-based employee performance appraisal software that automates the time-consuming employee appraisal process. Halogen e360 simplifies the administration of formal feedback procedures with straightforward ease-of-use and sophisticated reporting. Halogen eSurveyor is the market-leading e- survey solution that makes online surveys simple, fast and cost- effective. In today''s increasingly competitive market, companies look to HR professionals to attract, retain, and motivate their top employees. Halogen Software provides web-based software solutions to dramatically improve HR and line manager productivity.

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Retail Market Dynamics for Software Vendors Part One: Software Requirements for Retail


Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information technology, retail industry leaders have begun to demonstrate an ability to achieve market advantage through the effective use of specialized enterprise applications. As a result, the requirement for all retailers to increase their investment in IT and adopt best practices has thus grown.

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