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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 advertising click e marketing pay


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

advertising click e marketing pay  of origination – allows advertising agencies the ability to better track ROI. If they do direct mail, drive them to a landing page. If they do TV, drive them to a landing page. If they do radio, drive them to a landing page. With that approach, you can analyze what media is working best for you. So we’re changing the way ad agencies work in that we’re changing the way that they’re accountable for what they do. We’re also providing the ad agencies with additional revenue streams. For example, an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Evaluate Now

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The Proof Is in the ROI


A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.

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Finding Your Way Around E-commerce


Breaking into E-commerce can have you going in circles. This document provides an E-Commerce Roadmap to both prepare you for your trip and keep you from bumping into the bigger obstacles.

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Digital Business Service Providers Series: Market Overview


Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities. This article traces the history of the service providers, and explains how each arose at points when markets developed around particular core technologies. The historical evidence suggests something about future planning for new technologies and developments.

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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Navigating Complexities of Local Advertising Implementation


Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Providing Effective E-Learning for an Extremely Large and Global Distribution Channel


When Amway needed to provide training to over 4 million distributors worldwide, improve sales readiness and retention of new distributors, and manage learning across regions with different regulatory issues, it deployed SumTotal Learning Management, in three separate on-premise installations. See how this e-learning rollout to over 1.8 million people in 2 years helped Amway grow penetration to new distributors by 30%.

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Informatica Heads for E-Business


Informatica Corp. (Nasdaq: INFA) today announced the acquisition of Influence Software, a leading provider of analytic applications for the e-business value chain. Informatica is acquiring Influence Software for roughly $80 million in a stock transaction that will be treated as a pooling of interests. The acquisition marks a realization of Informatica's vision to become a leading provider of packaged analytic applications for B2B e-business.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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