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 advertising cold calling blog


Some Belated Insights from, well, Deltek Insight 2010 - Part 2
Part 1 of this blog series started with me lamenting my inability to attend the Deltek Insight 2010 conference. However, I recently had an in-depth post-event

advertising cold calling blog  

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

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Microsoft’s Underlying Platform Parts for Enterprise Applications: Somewhat Explained - Part 3


Part 2 of this blog series analyzed Microsoft platform parts that are slated for shared use within the Microsoft Dynamics family of products. Particular attention was given to Microsoft SQL Server, SharePoint, and parts of Microsoft .NET Framework. What About Visualization and User Interface (UI) Technologies? However, what has somewhat intrigued me is Microsoft’s not-so-vocal touting and

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Is Social Media Going to Kill Sales Cold Calling?


Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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To SaaS or Not, Is That a Question? - SaaSy Discussions (Part IIc)


The first part (Part II) of this blog series described the opportunities for software as a service (SaaS) or on-demand applications, especially in the current difficult economic milieu. Part II and Part IIa then analyzed the top five SaaS assumptions (misconceptions) recently outlined by Gartner. Part IIa and Part IIb also analyzed the major technical considerations that any vendor has to go

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Mega-Vendors Warming Up to the Cloud - Part 3


Part 1 of this blog series depicted the three evolutionary phases (or waves) of software as a service (SaaS) and the adoption of cloud computing. The post ended with some glimpses into the future and likely implications for SaaS users. Part 2 then explored the apparent opportunities and accompanying challenges (and painstaking soul-searching exercises) that SaaS aspirants face in their

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To SaaS or Not, Is That a Question? - SaaSy Discussions (Part IIb)


The first part (Part II) of this blog series described the opportunities for software as a service (SaaS) or on-demand applications, especially in the current difficult economic milieu. Part IIa then analyzed the top five SaaS assumptions (misconceptions) recently outlined by Gartner. Before any vendor can embark onto delivering a SaaS offering, it must thoroughly consider a number of harrowing

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PLM (Vendors) and Lean Product Development-Part 3: Siemens PLM Software


After talking about Dassault Systèmes in Part 2 of this blog series, I’d like to move to another prominent player in the product lifecycle management (PLM) field—Siemens PLM Software. In this blog post, I will give my personal interpretations about the major relevancies between Siemens PLM’s offerings and lean product development (LPD). My first impression of Siemens PLM is the

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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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