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Documents related to » advertising competitive review templates


Embracing IT Innovation to Gain the Competitive Edge
Innovate with IT and gain the competitive edge. Download this whitepaper here! To stay competitive, companies need to change—and they need to embrace change. Companies in the supply chain need to look for new and better ways of retaining their competitive edge. A key factor in successfully overcoming this challenge is your IT infrastructure. Managing out the complexity in IT systems means your IT spend will be directed towards increased productivity, not system upkeep and maintenance. Find out how.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Embracing IT Innovation to Gain the Competitive Edge Embracing IT Innovation to Gain the Competitive Edge Source: ComActivity Australia Document Type: White Paper Description: To stay competitive, companies need to change—and they need to embrace change. Companies in the supply chain need to look for new and better ways of retaining their competitive edge. A key factor in successfully overcoming this challenge is your IT infrastructure. Managing out the complexity in IT systems means your IT spend will
7/27/2009 12:30:00 AM

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

ADVERTISING COMPETITIVE REVIEW TEMPLATES: or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites
10/29/1999

Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news,
10/6/1999

New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM

Making Your Supply Chain a Competitive Advantage: Implementing S&OP
Making Your Supply Chain a Competitive Advantage: Implementing S&OP. Solutions and Other Software to Delineate Your Dynamic System by Making Your Supply Chain a Competitive Advantage. Improving the supply chain is essential for any company that wants to gain or maintain a competitive edge. To do this, companies are adopting sales and operations planning (S&OP) strategies. Years ago—when the pace of market change was slow—S&OP was a nice-to-have; today it’s a business imperative! But it doesn’t have to happen overnight. By taking a five-step approach, companies can implement S&OP at their own pace.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Making Your Supply Chain a Competitive Advantage: Implementing S&OP Making Your Supply Chain a Competitive Advantage: Implementing S&OP Source: Supply Chain Consultants (SCC) Document Type: White Paper Description: Improving the supply chain is essential for any company that wants to gain or maintain a competitive edge. To do this, companies are adopting sales and operations planning (S&OP) strategies. Years ago—when the pace of market change was slow—S&OP was a nice-to-have; today it’s a business
8/7/2007 8:54:00 AM

Advertising Online - A Guide to Successful Market PenetrationPart Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies Deborah Kilpatrick - January 12, 2003 Read Comments The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more
1/12/2003

Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales
Most manufacturing businesses have invested in technology to combat some of their challenges, but primarily to increase efficiency and productivity. However, many have not yet discovered the value of a Web presence—or they use the Web in a very limited way. More than simply serving a marketing role, a Web presence can boost internal efficiency, enhance customer service, and increase sales. Download this white paper to learn more.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales Source: ECi Software Solutions Document Type: White Paper Description: Most manufacturing businesses have invested in technology to combat some of their challenges, but primarily to increase
9/1/2011 3:27:00 PM

The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. The Current State of Online Advertising: A Growing Market Trend style= border-width:0px; />   comments powered by Disqus Source: BlastPR Learn more about BlastPR Readers who downloaded this white paper also read these popular documents! Tying the
6/28/2010 1:13:00 PM

Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Three: Applications Hosting
Mid-market enterprises might benefit from objectively evaluating the value propositions represented in successful next-generation applications service providers (ASP).

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Three: Applications Hosting Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Three: Applications Hosting P.J. Jakovljevic - May 19, 2004 Read Comments Introduction At the IFS Executive Forum , which took place on March 29 and 30 in Orlando, Florida (US), leading research analysts and industry experts discussed how companies
5/19/2004

Sowing the seeds of Success: Leveraging Traceability & Mobility to Achieve a Competitive Advantage in the Produce Industry
Over the last five years, leaders in the produce industry have leveraged elements of traceability requirements to increase their competitive advantage; however, more recent innovations in today’s technology, including those related to mobility, are making opportunities from these gains ever more significant as they enable a more cohesive connection among growers, distributors, processors, retailers, and consumers. Read this paper to learn more.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Sowing the seeds of Success: Leveraging Traceability & Mobility to Achieve a Competitive Advantage in the Produce Industry Sowing the seeds of Success: Leveraging Traceability & Mobility to Achieve a Competitive Advantage in the Produce Industry Source: Junction Solutions Document Type: White Paper Description: Over the last five years, leaders in the produce industry have leveraged elements of traceability requirements to increase their competitive advantage; however, more recent innovations in today’s
5/31/2013 5:09:00 PM

Levelling the Playing Field: How Companies Use Data for Competitive Advantage
Nearly all companies realize the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. But there are many obstacles to the effective use of data, resulting in unused corporate data in many companies. How are companies using information to beat their rivals and create a more level playing field? Find out how business practices are evolving to this end.

ADVERTISING COMPETITIVE REVIEW TEMPLATES: Levelling the Playing Field: How Companies Use Data for Competitive Advantage Levelling the Playing Field: How Companies Use Data for Competitive Advantage Source: SAP Document Type: White Paper Description: Nearly all companies realize the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. But there are many obstacles to the effective use of data, resulting in unused corporate data in many companies. How are companies using
8/15/2012 3:27:00 PM


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