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Documents related to » advertising digital signage


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

ADVERTISING DIGITAL SIGNAGE: Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
2/18/2000

Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

ADVERTISING DIGITAL SIGNAGE: Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news,
10/6/1999

The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

ADVERTISING DIGITAL SIGNAGE: many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. The Current State of Online Advertising: A Growing Market Trend style= border-width:0px; />   comments powered by Disqus Source: BlastPR Learn more about BlastPR Readers who downloaded this white paper also read these popular documents! Tying the
6/28/2010 1:13:00 PM

Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

ADVERTISING DIGITAL SIGNAGE: Navigating Complexities of Local Advertising Implementation Navigating Complexities of Local Advertising Implementation Source: Avenue A Razorfish Document Type: White Paper Description: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web
10/25/2007 9:05:00 AM

Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

ADVERTISING DIGITAL SIGNAGE: stake. As an online advertising network, Adsmart s function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company s added value is to match advertisers with websites whose surfership is likely to respond to the advertiser s banners. Besides relying on the overt content of the site, Adsmart, like other networks, uses various technologies for
1/12/2000

Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions
In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs.

ADVERTISING DIGITAL SIGNAGE: Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions Source: hybris AG Document Type: White Paper Description: In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been
8/9/2013 1:43:00 PM

Beginners Guide to Online Security Certificates
Find out in the Beginners Guide to Digital SSL Certificates.

ADVERTISING DIGITAL SIGNAGE: Beginners Guide to Online Security Certificates Beginners Guide to Online Security Certificates You may not know much about digital SSL Certificates, but they are your most powerful weapon in the battle for online security. SSL Certificates offer you the highest level of security and protection for information sent between your Web site and your customers browsers, on your corporate Internet, by e-mail to and from your network, and on mobile devices. But how do SSL Certificates work? What options are
11/2/2010 12:00:00 PM

Advertising Online - A Guide to Successful Market PenetrationPart One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

ADVERTISING DIGITAL SIGNAGE: Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising Deborah Kilpatrick - January 5, 2003 Read Comments Why Internet Advertising? Online advertising in the past year has proven to be no longer an option, but a requirement. With billions of pages on the web, companies are increasingly feeling the pressure to advertise online to bolster corporate presence, B2B and B2C
1/5/2003

Smart Content
The tools exist to build smart digital signage systems that can deliver an appropriate message to a certain audience based on a set of rules. Being able to offer sophisticated capabilities without a lot of manual intervention may help networks grow faster. This paper considers some of the long- and short-term requirements in building a digital signage network.

ADVERTISING DIGITAL SIGNAGE: Smart Content Smart Content Source: Omnivex Corporation Document Type: White Paper Description: The tools exist to build smart digital signage systems that can deliver an appropriate message to a certain audience based on a set of rules. Being able to offer sophisticated capabilities without a lot of manual intervention may help networks grow faster. This paper considers some of the long- and short-term requirements in building a digital signage network. Smart Content style= border-width:0px; />  
7/4/2012 11:31:00 AM

Using Extended Validation SSL to Increase Online Sales and Transactions
Online consumers need greater assurance that Web sites are legitimate and that their confidential information will be protected from malicious activity. Download this VeriSign white paper to learn more about new approaches to online security that can lead to increased online transactions, reduced shopping cart abandonment, and an improved bottom line.

ADVERTISING DIGITAL SIGNAGE: Using Extended Validation SSL to Increase Online Sales and Transactions Using Extended Validation SSL to Increase Online Sales and Transactions Source: Symantec Document Type: White Paper Description: Online consumers need greater assurance that Web sites are legitimate and that their confidential information will be protected from malicious activity. Download this VeriSign white paper to learn more about new approaches to online security that can lead to increased online transactions, reduced shopping
8/9/2010 5:04:00 PM

Expect Boom in Electronic Signatures
E-Pad deployment will skyrocket and make your fax machine obsolete. But don't expect all security experts to embrace electronic signatures as PKI solutions continue to be deployed. Nonetheless, even if electronic signatures are arguably less secure than PKI, less than optimal embedded security on E-pads will not likely affect the demand.

ADVERTISING DIGITAL SIGNAGE: Expect Boom in Electronic Signatures Expect Boom in Electronic Signatures L. Taylor - October 20, 1999 Read Comments Event Summary As the demand for desktop E-commerce solutions increases, organizations are looking for new and improved ways to speed up the signature authentication process that is inherent in relying on FAX machines. Today s choices for authenticating documents include faxing handwritten signatures or using secure public key infrastructure (PKI) solutions. With the complexity of installing
10/20/1999


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