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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 advertising flowchart


The Power of a Comprehensive B2B Gateway
The ability to securely exchange information with trading partners is vital to your success. And while the type of information varies by industry, the goal is

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Atex


With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end workflow for all advertising, subscriptions, print, and digital content management operations. Atex is committed to helping media companies build revenues and reduce costs through products that are personalised, localised, collaborative, contextually relevant, and available on demand.

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Yahoo! Acquires Tumblr


Internet company Yahoo! has entered into an agreement to acquire the Tumblr social blogging service. According to the official press release: Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr

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I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

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How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

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Server Platform Revitalization in the Enterprise Applications Space


The whole idea of enterprise application modernization is to renew existing software so that it can satisfy the need for integration and graphical presentation without losing any functionality. IBM is looking towards independent software vendors to help it in this endeavor.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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Business-class Versus Home-user Backups


A number of bargain-basement data backup services are entering the market with a barrage of advertising. Some people may make business decisions based on price alone, but when it comes to vital needs like secure data, cheaper is not better. Would you buy the cheapest parachute? Then why settle for the cheapest data backup solution? Learn more about data backup technologies and why you should avoid cheap alternatives.

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Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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