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Software Functionality Revealed in Detail
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 advertising layout example


Atex Polopoly: WCM for More than Just the Media Industry
Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the

advertising layout example  companies look at digital advertising in coordination with sophisticated Web site visitor profiling, affiliated marketing management systems, and extensive analytic capabilities. Web site layout should be easily changeable by business users who have appropriate permissions. And of course workflows that enable Web content publication are critical for the people working behind any Web site. As mentioned, Atex addressed these issues with its products and seems to recognize that the Web medium needs even

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Benchmarking: How Am I Really Performing?


Benchmarking, as defined by the dictionary, is "a standard against which something can be measured or assessed." But what is benchmarking? What does it do? Why should I do it? What do I benchmark? And how can it help me?

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Resolving Image Exchange Issues


Managing product images is frustrating. Typically, images are not documented nor linked to the associated product information. Worse, suppliers and retailers rarely have a system to exchange images, forcing retailers to reshoot photos that suppliers already had. Learn how including product images in your data synchronization process helps make product information, including images, accessible to anyone who needs it.

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9 Ways to Drive Down Product Development Costs in a Tough Economy


As consumer demand drops, many companies are being forced to lay off staff. That might help in the short term, but those companies still have to keep operations going, reduce costs, keep profits up, and produce high-quality products—only now with far fewer people. This in-depth guide offers nine product development strategies for your company to weather this downturn and prepare for the eventual economic rebound.

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The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4


Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers consumer-centric pricing and promotions strategies and by Revionics’ recent (and

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Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

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The Fuzzy Logic Between Lead and Lag Indicators


Analog Devices was the first company to implement a balanced scorecard company-wide on an Executive Information System. In fact, it has been running for 13 years. One of the major lessons that Analog learned was to trust the lead and lag relationship between non-financial and financial measures. This note was based in part from an interview with Art Schneiderman, pioneer of the balanced scorecard concepts at Analog Devices and Bob Stasey, VP of Quality at Analog Devices.

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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6 Steps for Linking Corporate Strategy to the Budget


Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which their organization will achieve its strategic goals—the intended purpose of the budget. For budgeting to become the relevant process it was meant to be, this gap must be fixed.

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The Alignment-focused Organization: Bridging the Gap between Strategy and Execution


Aligning your business plans with your method of execution requires more than a peek at financial metrics. Initiatives, tasks, people, and metrics must be aligned with corporate goals. Find out how strategy management software, alone or as part of a performance management solution, can provide clear visual links between individual initiatives and broader goals, and ultimately enhance your business’s overall performance.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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