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Software Functionality Revealed in Detail
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 advertising memo samples


I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

advertising memo samples  it. So, when Internet advertising leader DoubleClick bought Abacus Direct for $1.7 billion, alarm bells went off for privacy advocates, as well as in the offices of the Federal Trade Commission. Before the acquisition DoubleClick knew you by a coded number. It knew that you visited this bookstore site, that health information site, and, yes, even the online gaming site. The first time you visited any of the 11,500 Web sites using DoubleClick to serve ads, DoubleClick dropped a cookie on your machine and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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The User's Undying Quest for Exploring and Discovering Info - Part 1


SAP AG and Endeca Technologies might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that SAP Ventures owns a piece of privately held Endeca. In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in

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The Business Software Needs of Advertising and PR Agencies


Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies

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Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities. This article traces the history of the service providers, and explains how each arose at points when markets developed around particular core technologies. The historical evidence suggests something about future planning for new technologies and developments.

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How Carolina Color Chose abas ERP


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The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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Case Study: Fetco Home Decor


Fetco Home Decor, designer and wholesaler of fashion frames and other décor products, was relying on Excel spreadsheets to perform its forecasting process. The lack of accuracy and accessibility resulted in ineffective forecasting—and higher-than-necessary inventory levels. After a quick implementation of a planning and forecasting solution, Fetco reduced inventory by 25 percent without affecting customer service levels.

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Stand Out in the Crowd


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