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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 advertising navision


What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

advertising navision  Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or other factors. I'll use SAP 's new

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Positioning Starts With A Message Strategy


In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

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The Proof Is in the ROI


A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.

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It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products from Best Software's?

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There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge assumptions, and test your positioning.

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Enabling Organizations to Understand Complex Relationships


To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.

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With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end workflow for all advertising, subscriptions, print, and digital content management operations. Atex is committed to helping media companies build revenues and reduce costs through products that are personalised, localised, collaborative, contextually relevant, and available on demand.

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Vendors Harness Excel (and Office) to Win the Lower-end of Business Intelligence Market


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Sopris Systems


Sopris Systems is a global premier gold-certified Microsoft Dynamics solution provider specializing in enterprise resource planning (ERP) and customer relationship management (CRM) software for the professional services industry. We focus on project-based professional services organizations such as architecture, engineering, construction (AEC); management and IT consulting; advertising and marketing; and field services industries.

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Navision Enhances Its e-Vision And Looks To Expand Vertically


By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering an attractive value proposition to its channel, Navision could be telling us that the appropriate offering might be the recipe to thrive even during difficult economic climate.

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Invest and Innovate Today Grow Your Business Tomorrow


By automating and optimizing business processes, companies gain the efficiency, clarity, and flexibility they need to support the creative development of products and services. Employees in such an environment spend less time on mundane business tasks, focusing instead on generating new ideas and innovative products. Learn how integrated software solutions can help you invest and innovate to sustain your company’s growth.

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