Using the highest degree of professionalism and integrity, you can protect your value proposition from competitive attack by setting traps for the competition. By knowing the competition's actions, behavior, and practices, you can identify damaging behavior. After exploring the potential risks and rewards, you can then consider what might be done to snare the competition. Exposing the competition's deficiencies with this mousetrap model will not only spare your client the expense, disruption, and embarrassment of a poorly executed implementation, but it will increase your ability to effectively compete.
advertising sales proposal
Winners Trap Their Competition How Winners Trap Their Competition Featured Author - Dave Stein - February 5, 2005 Originally published - October 8, 2004 Introduction You can sell all the business value you want to all the real buyers, but if you aren't protecting your value proposition from competitive attack, your deal, your commission, and maybe even your job will be at risk. A mousetrap makes a great analogy when it comes to understanding how to protect your deal by setting traps for your