Abstract:
What has ToolsGroup, the expert in demand-driven SCP, been doing to address demand and supply variability? Read P.J. Jakovljevic’s article and see how ToolsGroup has developed sophisticated software that analyzes demand history across multiple dimensions, enabling companies to obtain more accurate fore (...)
Excerpt related to
advertising:
What has ToolsGroup, the expert in demand-driven SCP, been doing to address demand and supply variability? Read PJ Jakovljevic’s article and see...
Published:
2012-02-08
Abstract:
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected techn (...)
Excerpt related to
advertising:
Publisher-controlled Ad Networks. Source: cXense. Document Type: White Paper Description: Until now, the digital marketing value chain ...
Published:
2012-02-01
Excerpt related to
advertising:
... strategy starts with expanding marketing campaigns by subscribing to multiple ERP evaluation listings, occasional print advertising, contracted telemarketing ...
Published:
2012-01-06
Abstract:
Discover how basic accounting principles apply to human capital management and how investing in people is smarter for your company's bottom line than cutting costs. Many companies are still not fully realizing the ROI on their human capital. While people are often spoken of as assets, they are generally t (...)
Excerpt related to
advertising:
Discover how basic accounting principles apply to human capital management and how investing in people is smarter for your company's bottom line th...
Published:
2011-11-03
Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
advertising:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc. Document Type: White Paper ...
Published:
2011-10-27
Abstract:
Advanced Projects for Microsoft Dynamics AX v.4.0 from Adeaca is now TEC Certified for online evaluation of product portfolio management (PPM) for professional services automation (PSA) in TEC's PPM for PSA Evaluation Center. The certification seal is a valuable indicator for organizations relying on the (...)
Excerpt related to
advertising:
Advanced Projects for Microsoft Dynamics AX v.4.0 from Adeaca: PPM for PSA Certification Report. Source: Technology Evaluation Centers. ...
Published:
2011-09-27
Abstract:
Technology Evaluation Centers (TEC) Principal Analyst P.J. Jakovljevic reports on the changes Deltek has been making, and speaks with some top execs about its strategy. Deltek has been a software provider that does the job as promised (and more), but the company and its products, with its focus on governm (...)
Excerpt related to
advertising:
Technology Evaluation Centers (TEC) Principal Analyst PJ Jakovljevic reports on the changes Deltek has been making, and speaks with some top exec...
Published:
2011-08-10
Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industr (...)
Excerpt related to
advertising:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strateg... ...
Published:
2011-08-02
Excerpt related to
advertising:
... Oracle, salesforce.com, NetSuite, and SAP would be preferable choices in light of their brand name recognition, attractive programs, and extensive advertising. ...
Published:
2011-06-30
Excerpt related to
advertising:
... growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one ...
Published:
2011-04-28
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses. This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. Know the value of the Extended (...)
Excerpt related to
advertising:
... Related Topics: Customer Relationship Management (CRM), Channel Management, Marketing Automation, Advertising Solutions, Affiliate Management, Campaign ...
Published:
2011-03-01
Excerpt related to
advertising:
... In fact, free comes with the price of advertising, which has great impact on our buying decisions. If your sales initiative contains ...
Published:
2010-10-15
Excerpt related to
advertising:
... Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc ...
Published:
2010-09-30
Excerpt related to
advertising:
... Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming ...
Published:
2010-08-26
Excerpt related to
advertising:
... Maconomy has more than 200 employees and 600 customers in approximately 60 countries and has a significant presence among top advertising, public relations (PR ...
Published:
2010-07-12
Abstract:
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the bes (...)
Excerpt related to
advertising:
The Current State of Online Advertising: A Growing Market Trend. ... Download <strong>The Current State of Online Advertising: A Growing Market Trend</strong>. ...
Published:
2010-06-28
Abstract:
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it (...)
Excerpt related to
advertising:
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has creat... ...
Published:
2010-06-28
Abstract:
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have c (...)
Excerpt related to
advertising:
Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next. Source: BlastPR. Document Type: White ...
Published:
2010-06-28
Excerpt related to
advertising:
... perfect fit with our reader demographics. Was his advertising connecting with his target? Apparently not. Back then, as is my practice ...
Published:
2010-06-18
Abstract:
Dive into the successful sales and operation planning (S&OP) in five steps. Boost your supply chain management enterprise. Read this white paper. A sales and operations planning (S&OP) meeting is a critical decision-making activity that sets the overall direction for the company. Executives discuss tr (...)
Excerpt related to
advertising:
Dive into the successful sales and operation planning (S&OP) in five steps. Boost your supply chain management enterprise. Read this white pape...
Published:
2010-06-07