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Affinium Suite
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics

affinium crm  Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and Read More...
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » affinium crm


Predictive Analytics; the Future of Business Intelligence
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive

affinium crm  clean data set. Unica Affinium Model is Unica 's data mining tool. It is used for response modeling to understand and anticipate customer behavior. Unica is enterprise marketing management (EMM) software vendor and Affinium Model is a core component of the market-leading Affinium EMM software suite. The software empowers marketing professionals to recognize and predict customer behaviors and preferences—and use that information to develop relevant, profitable, and customer-focused marketing strategies a Read More...
Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems,

affinium crm  Xchange's solutions to its Affinium platform, and has migrated approximately 20 percent of Xchange's customer base to Affinium. Amdocs has since incorporated Xchange's functionality into an enhanced marketing automation system in ClarifyCRM 12.5 , and migrated about one-third of these customers onto the product. Yet, despite the combination of Amdocs' preexisting campaign management system and its ClarifyCRM and Xchange suites, the vendor has not been able to build on the traction it had from call center Read More...
Xchange Adds To The List Of CRM Point Solutions' Casualties
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear

affinium crm  remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. Consequently, given Unica's and DoubleClick's absence from the bidding, the winning bidder was Amdocs (NASDAQ: DOX), a provider of billing systems, customer care and support for the communications industry. Amdocs, which was not initially expected to be a strong bidder, reportedly outbid SAS to win the Xchange's remains for slightly more than $5 million. Although not a stranger to CRM products acquisitions Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

affinium crm  remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. The CRM market as well as its marketing automation sub-segment remains both the land of opportunity albeit with many sinister patches of quicksand traps for those with small footprint breadth in the field. While the biggest or the richest packaged suite CRM or enterprise resource planning (ERP) providers have been able to hang onto flat new sales, possibly modest declines, or in more rare cases possibly mo Read More...
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a

affinium crm  Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection Mitigating Drawbacks Through The Use Of A Knowledge Base Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. With regard to technology selections, TEC describes a knowledge base as having three components: First , a comprehensive set of functional and technical criteria covering every functional Read More...
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

affinium crm  Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture Featured Author - Glen S. Petersen - October 22, 2004 Review In the previous article of this series (see Searching And Establishing The Business Parameters Of CRM ) it was established that customer relationship management (CRM) is an industry where the technology has outpaced the Read More...
Maximizer CRM: Customer Relationship Management (CRM) Competitor Analysis Report
This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients

affinium crm  CRM: Customer Relationship Management (CRM) Competitor Analysis Report This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important Read More...
The Challenges of Multitenant-aware CRM Instances with Entity and Function Commonalties
The master/subordinate customer relationship management (CRM) tenant approach facilitates a common set of workflow, record awareness, and data synchronization

affinium crm  Challenges of Multitenant-aware CRM Instances with Entity and Function Commonalties The master/subordinate customer relationship management (CRM) tenant approach facilitates a common set of workflow, record awareness, and data synchronization options across a variety of large-scale CRM instances. Based on years of research and development expertise, this approach lends itself not only to regulatory compliance and reporting solutions but also to ease of use, maintainability, and security. Find out how. Read More...
Zoho Advances Its CRM Solution with Zoho CRM Document Library
Zoho has announced the Zoho CRM Document Library—an application that allows sales teams to share sales collateral, materials, proposals, and other relevant

affinium crm  Advances Its CRM Solution with Zoho CRM Document Library Zoho has announced the Zoho CRM Document Library —an application that allows sales teams to share sales collateral, materials, proposals, and other relevant material. The tool is integrated with Zoho CRM, allowing users to access documents from within Zoho while avoiding the use of external document management systems such as Zoho Docs or Google docs. Furthermore, Zoho CRM Document Library ensures correct document versioning and allows users Read More...
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business

affinium crm  CRM Is So Hard and What To Do About It: Data is key to making CRM work Introduction Over the next five years, companies will spend $150 billion to reinvent sales, marketing and service. Customer relationship management (CRM) is the hub of this turning wheel, and data is the axle. It's why Gartner calls managing customer-related data the number one obstacle to getting a return on CRM investments. To fully exploit the power of CRM, and to realize its much-hyped promise, organizations must first recognize Read More...
Extending CRM Concepts in ERP Systems
If you're a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM

affinium crm  CRM Concepts in ERP Systems If you're a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM) application, you need to find out how far the CRM concept really extends to other elements of the ERP system, such as order frequency, buyer habits, specific customer invoicing requirements, etc. How vendors answer the eight crucial questions in this report will tell you what you need to know. Read More...
NetSuite CRM+: Customer Relationship Management (CRM) Competitor Analysis Report
This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients

affinium crm  CRM+: Customer Relationship Management (CRM) Competitor Analysis Report This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important Read More...
Oracle CRM
Oracle CRM On Demand is the newest release of Oracle's software-as-a-service. This CRM solution provides Web 2.0 collaboration capabilties and other features

affinium crm  CRM Oracle CRM On Demand is the newest release of Oracle's software-as-a-service. This CRM solution provides Web 2.0 collaboration capabilties and other features such as analytics capabilities, a built in contact center, sticky notes features, and a centralized message center, and custom applets. It also has widgets to embed other applications, including Google, MyYahoo, or Microsoft SharePoint. Read More...
Cutting the Risk from CRM Purchase and Deployment
Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can

affinium crm  the Risk from CRM Purchase and Deployment Cutting the Risk from CRM Purchase and Deployment If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Intuit has completed the purchase of certain products from Entellium. Meet your CRM /Sales Force Automation needs with desktop and web applications developed by Intuit and trusted, third-party developers. Source : Entellium Resources Related to Risk from CRM Purchase and Deployment : Read More...

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