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Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

agencies media  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More

ERP for the Oil and Gas Industry (Upstream)
The model of ERP systems for the upstream oil and gas sector addresses the particularly specialized business model of this industry. It is common practice for companies, individuals, and government...
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Documents related to » agencies media


Social Media in Your Supply Chain Keeps Everyone in the Loop
Social media is adding new value to cloud-based supply chain management for companies of all sizes. Internal social media (via Intranet) and external sites like

agencies media  primarily for federal government agencies. Read More
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

agencies media  campaigns. With Igniter, brands and agencies can publish rich content that can be accessed via multiple devices, on Facebook, Twitter, or Pinterest. In addition, social mobile customers can be presented with online stores optimized for the device that they are using. Consequently, customer experience—which relies heavily on entertainment strategies such as storytelling, attractive product visualization, etc.—can be greatly enhanced. Matt Compton, ShopIgniter CEO, explains: Rich media posts Read More
7 Tips for Hiring Great Consultants
Back in April, I wrote about a consulting firm whose excellent service had earned it rave reviews from a client.The secret to the firm’s success, it turned

agencies media  But not all recruiting agencies are created equal. Fox recommends seeking out agencies that specialize in IT consultants and independent contractors. Those agencies will be able to understand what type of candidate you’re looking to recruit, and tailor their searches accordingly. You’ll end up with a much more qualified shortlist of candidates to interview. The time savings alone justify the premium you pay for a specialized recruiting agency. Avoid Job Boards In a nutshell: you may get lucky Read More
The Business Software Needs of Advertising and PR Agencies
Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to

agencies media  concluded the following: Small agencies usually don’t use ERP; their focus is on media buying, production, and financials, and they often use disconnected systems to achieve these functions. Medium agencies use a mix of several systems that usually offer either too much or not enough functionality for their essential operations. Large and very large agencies use a mix of solutions separated into two categories: media-specific and back office. Redundancy and integration are major issues. A more detailed Read More
E-learning Course Design
This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity

agencies media  learning Course Design Introduction Imagine your company is embarking on a program to implement e-learning to complement its classroom training program, and you have been recruited to design some of the new courses. This article lays out a list of questions and hints that can serve as a checklist of things you need to consider when designing e-learning courses. Not all of these points apply to every situation. They must be appropriate to the objectives, the learners, and the content. Unfortunately, as Read More
The Intelligence of Social Media (Part 2)
In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a

agencies media  Intelligence of Social Media (Part 2) In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a product, a service, etc. Two main approaches can be used to perform sentiment analysis or text mining : a knowledge-based approach, which uses linguistic models to classify sentiments; and a learning-based approach, which uses machine learning techniques to classify text. The concept of sentiment analysis Read More
Social Media Analytics: Making Customer Insights Actionable
Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use

agencies media  Media Analytics: Making Customer Insights Actionable Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More
Case Study: Redesigning a Distribution Center
A parts distributor had poorly used space and storage media with limited material visibility resulting in frequent stock-outs. To replace its old warehouse

agencies media  Study: Redesigning a Distribution Center A parts distributor had poorly used space and storage media with limited material visibility resulting in frequent stock-outs. To replace its old warehouse management system (WMS), the company decided to redesign its existing storage space and media in order to improve picking and replenishing efficiency and to reduce inventory carrying and material handling costs. Find out how a logistics modeling and design tool helped. Read More
Social Media and Collaboration: Not for “Serious” Manufacturers? Think Again.
Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of

agencies media  Media and Collaboration: Not for “Serious” Manufacturers? Think Again. Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of business processes and workflows that allows employees to work together to be more efficient. In reality though, both social media and collaboration can help employees communicate and share information, and thus work more efficiently. In addition, the success of any social Read More
What Small Staffing Agencies Need to Know to Protect Themselves and Their Clients
For small staffing agencies, background screening of temporary employees is not only a key component in protecting their customers and their business, but also

agencies media  Small Staffing Agencies Need to Know to Protect Themselves and Their Clients For small staffing agencies, background screening of temporary employees is not only a key component in protecting their customers and their business, but also necessary to compete with large staffing agencies that typically employ such vetting procedures as a matter of course. This industry brief outlines the risks that arise from bad hires and how careful background screening can mitigate those risks. Read the white paper. Read More
1105 Media, Inc.
1105 Media provides business-to-business research and media content, focusing on technology, products, policy, regulation, and news.

agencies media  Media, Inc. 1105 Media provides business-to-business research and media content, focusing on technology, products, policy, regulation, and news. Read More
Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

agencies media  Media for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More
Bay Street Group LLC
Bay Street Group LLC provides research, marketing, consulting, communications, publishing, and digital media. The company works with the professional tax

agencies media   Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

agencies media  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More

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