ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns.
By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for
campaigns. With Igniter, brands and agencies can publish rich content that can be accessed via multiple devices, on Facebook, Twitter, or Pinterest. In addition, social mobile customers can be presented with online stores optimized for the device that they are using. Consequently, customer experience—which relies heavily on entertainment strategies such as storytelling, attractive product visualization, etc.—can be greatly enhanced. Matt Compton, ShopIgniter CEO, explains: Rich media posts