There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
an evaluation of how the use of tesco physical resource is monitored
in certain retail environments. An example of this is IMX Cosmetics , which is using a combination of RFID and customer preference data to create a unique digital customer experience . Consumers can create their own cosmetic concoctions, locking the secret recipe in their customer profile, accessible through a digital keychain wand imbedded with RFID. Like pre-teens playing dress-up, consumers can play with the product, enhancing the customer experience while ensuring a repeat performance (after all,