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Abstract: Search
engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search
engine results. We’re talking about pulling visitors through search
engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.
PubDate: 8/10/2009 2:31:00 AM
Abstract: Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re looking for—you want their search to start and end with you. Learn more about how to use a content management system to create web content for search engine optimization (SEO).
Abstract: A good search engine ensures that users find what they re looking for, the first time, regardless of the format or location of the information. This makes a wide variety of information available to your employees, without the need for complex navigation systems or filing conventions. Read this white paper to find out how to select an intranet search engine that addresses your needs—and use our 12-step checklist to do it.
Abstract: Parametric Technology Corporation purchased Enterprise Application Integration vendor Auxilium within the last year, and has now announced the release of Auxilium’s Info*Engine EAI product, release 4.0. The product is said to provide a platform for “collaborative product commerce”.
Abstract: Business Engine provides best-of-breed PPM functionality for internal IT departments, focusing on financial governance. For organizations seeking flexible workflow and IT governance capabilities, BEN delivers functionality in the financial services, health care, government, manufacturing, telecommunications, pharmaceuticals and retail vertical markets.
Abstract: There is no single antivirus engine on the market today that is the fastest and most effective at identifying viruses, spam, or other threats. According to a recent survey, 97 percent of organizations have antivirus software installed, yet 65 percent have been infected at one time or another since. One way to reduce the chance of virus infection is to install multiple antivirus scanners at the mail server level.
Abstract: This Business Engine white paper provides a technical account on the process behind scoring, selecting, and scheduling the technology portfolio. The document offers additional insight into weighting criteria that should be considered as part of the portfolio management and optimization process. The document further provides insight into considerations for alignment, and how to know if the portfolio is in fact properly aligned with business objectives.
Abstract: Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.
Abstract: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
Abstract: Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).
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Abstract: Webservers running the search engines are vulnerable to a serious security compromises. Without careful implementation, user passwords and logins can be stolen, and the entire server could be brought to its knees by hackers.
Abstract: Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Abstract: Quicker than you can say “Sarbanes-Oxley” or “regulatory compliance,” the enterprise search market has gone from a relatively quiet existence as a nice-to-have technology to playing a critical role in today’s emerging information management solutions. This means that the need for search now extends far beyond satisfying the demands of the public sector. Find out how to make sense of the market and its players.
Abstract: Although cost reduction, decreasing response time, and increased revenues are all standard corporate drivers, they are predicated on the changes and improvements of business processes. For companies to reach the next level of productivity and efficiency, and to meet the new wave of stricter government regulations, they urgently need to streamline business processes.
Abstract: The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.
Abstract: Once the user defines compliance case boundaries and establishes the data criteria in Phases I and II, the HIPPA-Watch for Security tool begins Phase III by launching the risk analysis engine, and concludes with Phase IV, which generates the report. Using the HIPPA-Watch for Security tool can help an organization comply with the Final Security Rule and help companies understand which safeguards can generate a greater return on investment.
Abstract: TradeStone recently announced the commercial availability of its Unified Buying Engine, a technology platform that should enable user companies to streamline all purchasing into a single view and business process.
Abstract: This is a transcript of an audio conference on E-Business Service Provider Evaluation and Selection presented by TechnologyEvaluation.Com. The presentation used the TEC patented selection engine WebTESS to conduct a live real time evaluation and selection. It then reviewed the critical differentiating service provider criteria, as well as detailed comparisons of competing vendors within the various types of DBSPs.