The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more.
analytical report example
processes information in an analytical and sequential way and is more active when people read text or look at a spreadsheet. Looking through a numerical table takes a lot of mental effort, but information presented visually can be grasped in a few seconds. The brain identifies patterns, proportions and relationships to make instant subliminal comparisons. Businesses care about such things. Farecast, the online price-prediction service, hired applied psychologists to design the site's charts and colour